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5 Unforgettable Northern California Attractions

by Guest Author 17 May 2018 07:52

Whether you are a nature lover or looking for thrills in the big city, Northern California has plenty for every taste. Miles of dramatic coastline stretch from Oregon to San Luis Obispo County. The Cascade mountains provide a breathtaking backdrop, while San Francisco has landmarks to impress even the most jaded traveler. Here are 5 attractions among dozens of the region's must-see locations:

San Francisco is a vibrant world hub, renowned for its free-spirited culture and variety. Home of the Golden Gate Bridge, San Francisco offers a wealth of international foods and fusion eateries. Among its several parks, Golden Gate Park boasts a scenic Japanese Tea Garden, live music, and a Victorian Conservatory of Flowers. One of the best ways to experience the city is on foot or rent a bicycle. If you would rather avoid the exercise, tour the main sites riding the famous cable cars. The Embarcadero and Fisherman's Wharf offer a taste of San Francisco's seafaring and marine heritage.

Yosemite National Park was designated a World Heritage Site in 1984. It is most well-known for its granite bluffs, glaciers, giant Sequoias and waterfalls. Most of the park is wilderness, and the dramatic landscape it testament to volcanic and tectonic activity. Ansel Adams documented the park's beauty through his extensive photography. The park offers nature walks, photography, art classes, and stargazing. And if you like excitement, rafting, rock climbing, mountain biking, horseback riding, and skiing are available too.

Lake Tahoe is the largest alpine lake in the U.S., and the second deepest. Its shores have been a favorite vacation destination for decades. The area's beauty, with its picturesque towns, blue waters, and pine forests offers a wealth of activities. Skiing is spectacular with the heavy winter snowfall, but summer activities include swimming, windsurfing, and kayaking. Attesting to the lake's location, between California and Nevada, the nightlife is sparkly, with a touch of Vegas. Local dining options are plentiful, as are sampling events.

Redwood National and State Parks are home to the world's tallest trees, reaching 350 ft. The area is a network of parks protecting the coastal redwood ecosystem. Here you can drive through a redwood tree, camp, and explore 40 miles of California's coastline. October through April is the rainy season, and the reason everything is so green. At Klamath River Overlook you can spot gray whales migrating. South of the river is the area where Roosevelt elk are most often seen. To get a good overview of the parks, be sure to start your visit at the Kuchel Visitors Center, where you can also access the beach.

Eureka is a vibrant seaport town nestled in Humboldt Bay. It is the largest coastal city between San Francisco and Portland. Eureka had a significant role in the West Coast's lumber trade and California's Gold Rush. The Old Town district is rich in historic Victorian homes and mansions, the most famous being Carson Mansion. The Old Town district has been preserved, and now hosts small shops and events. Today Eureka still has a bustling waterfront due to commercial fishing and its deepwater port. The city is also home to Sequoia Park Zoo, California's oldest zoo.

3 Best Ways to Generate Social Media Buzz

by Guest Author 15 May 2018 06:52

Social media is one of the strongest tools to be harnessed by businesses in the modern age. Through maintaining a presence on social media businesses can market their brand directly to their target audience. A business can attract a steady stream of new clients with their social media. How do they turn a page on a site into buzz - and eventually revenue?

Here's three ways to start generating social media buzz and attracting new customers:

Going Viral

Viral advertising has been around for some time now, but it doesn't seem to be going anywhere fast. One of the best investments a business can make is into witty, catchy video campaigns that leave a lasting impression on the viewer. Even if the product doesn't have the spotlight, as long as the advertising establishes brand identity and consumer intrigue then that's enough to gain some followers.

Find Influencers

Social media influencers are essential people everyone wants to be, whether they're admitting it or not. Influencers do just as you'd expect - they influence others by using social media. Finding an influencer whose audience and lifestyle fits the audience and functionality of the product is a great new approach to testimonial advertising.

Get Sponsored

A majority of popular social media outlets are now allowing for sponsored advertising on their platforms. The advantage of advertising this way is that, by applying algorithms and collecting personal data, these social media outlets put your advertisement right in front of the target audience with surgical precision. On top of that accuracy, some social media platforms run these ads on a pay-per-click basis. That means you pay for new business and nothing less; leaving more in the marketing budget for additional campaigns.

Harnessing social media can bring your business to the forefront of its industry. Don't get left behind; you have all the tools you need.

Tips to Help Build Your Small Business Team

by Guest Author 1 May 2018 06:41

Building an A-list team for your small business is a high priority. Those who you employ become more than just employees to you. They are an extension of your brand and partners in the business. At least, they should be. You will be investing and spending a lot of time in those you employ. If you are just starting to select your team of employees, it's important to find those you work well with. Here are 3 tips to facilitate the process of hiring an A-team for your business.

Understand your strengths and weaknesses

Most employers begin the employee-seeking process by assessing what jobs they need accomplished, writing out a description, and interviewing with that in mind. While it's obviously important to understand the job description, it's also relevant to know what your strong and weak points are so that you find individuals who complement you. They can help fill in the gaps where you may be lacking.

Understand your vision

Defining and writing down your vision for the business is a first step in achieving it. Whether the mission is clear-cut or hazy, it's a starting point. This leads you to establishing certain goals that help you achieve that mission. If you want to project a certain brand image, then make it a goal. If expanding your business to include additional services or products is something you have in mind for the future, then include that in your goals. Defining your goals to future employees gives them an idea where you're headed, and it also helps you select individuals whose skills align with your goals.

Understand emotional intelligence

There is much more to good employees than just their job skills. When you work in close proximity to other employees, emotional intelligence – or a lack thereof – becomes more obvious. Emotional intelligence refers to the person's interpersonal and stress-managing skills. Even if a person is highly qualified, a bad temperament can wreak havoc in a close work setting.

Finding employees who will work seamlessly with the business is crucial for a positive workplace environment. As you bring on team players who align with your goals, display emotional intelligence, and complement your strengths and weaknesses, your business can accomplish great things.

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