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You Always Need Business Cards in The Most Unexpected Places

by Guest Author 21 November 2018 10:56

When you get your open your box of brand new business cards, the first thing you did was put them in places you knew you were going to need them. You have a tray of them on your desk, for instance, so that anyone you have a meeting with can just take a card. You probably loaded up a business card holder, and you have it as a part of your work clothes so that whenever you're on the job you always have cards close to hand. You probably keep a few of them in your briefcase, too, just in case you need them at a critical moment during a negotiation.

But what happens when you aren't expecting a business opportunity, and it shows up anyway? Well, that's why you should keep a few holdout cards on you for all occasions... just in case.

No One Ever Lost Money Living By The Boy Scout Motto

Picture this; you're out at dinner with a colleague, and the two of you are talking about a project you're working on. Maybe it's an upcoming issue of a magazine, maybe it's a blog series meant to promote a new product, or maybe it's managing a video. Whatever it is, someone nearby overhears your discussion, and approaches you. They're curious about what you're doing, and they seem interested in hearing about the products or services you offer. The problem is that you're in your casual clothes, and you left all your office stuff at home... if only you had a business card to hook this unexpected opportunity.

Always be prepared, because this happens a lot more often than anyone expects it to.

The glory of business cards is that they're small, portable, and you can bring them with you pretty much anywhere you go. So why would you leave them at home, when you might find yourself standing face-to-face with a potential client, or even a prospective collaborator in your field? There is no reason, and no excuse for it.

So today, take a stack of business cards, and make sure you keep them in a couple of places you're guaranteed to always have with you. For example:

  • Your Gym Bag: You may not have your business card holder in your sweat pants, but you should have some cards in that small, inside pocket.
  • Your Wallet: Because even if you left all your other work accouterments at home, chances are good you've got your wallet with you. Keep some cards in one of those unused slots for emergencies.
  • Your Smartphone Case: Much like your wallet, chances are good this is never very far from your person. If you've got a case with slots in it, or just some spare room, a couple of cards won't hurt.
  • Your Car: Whether you're giving someone a ride, or you just find yourself getting chatty at the drive-thru window, it's always a good idea to have a card when you're behind the wheel.

Anytime, Anywhere

No matter where you are, if you're talking to people, there's a chance you'll wish you had one of your cards with you. Whether you're out at dinner, going to a friend's house party, taking a hike, or just going to the store for some much-needed groceries, you never know who you're going to meet, or what conversations you're going to have. That's why it's always a good idea to have a handy, ready-made item specifically meant to allow people to get in touch with you once you've said your goodbyes and parted ways.

You will never regret having a couple of your cards on-hand, even if there seems to be no reason you would ever need them... because you just might

4 Tips to Creating a Spectacular Sign for your Business

by Guest Author 14 November 2018 09:06

A quality sign is paramount to attracting customers to your business. It tells the consumer who you are and what you can offer them. The sign is your company's first impression and you'll want to represent yourself in the best possible way. Luckily you have many options from creative images to distinctive fonts and colors that can make your business stand out among your competitors.

Fonts - Fonts are the style of your brand. Serif fonts such as Times New Roman or Bookman are classy and simple to read. Sans Serif fonts like Arial Black are striking, giving a sense of immediacy to your business. Make sure, however, that whichever font you choose not only stands out, but is easy to read. An illegible sign can confuse a consumer, ultimately leading them to take their business somewhere else.

Colors - Adding color to your sign is essential to drawing attention to your sign and ultimately, your business. Contrasting colors, like black and white or blue and yellow, are particularly appealing to the eye. Be sure to use white space to your advantage as it has multiple benefits, including creating a balanced and professional look. Ultimately, find a color scheme that matches the tone you want your business to convey.

Images - In addition to fonts and colors, images are a powerful tool used to identify your brand in the marketplace. Many people may forget the name of your business, but they likely won't forget a memorable logo. Always keep your audience in mind. For example, when advertising for a family restaurant, include pictures of families enjoying a wonderful dining experience. Choosing the right image can be challenging, but it can lead to a higher brand awareness and a strengthening of your core message.

Message - Maintain a short, clear message that spells out exactly what you want the consumer to know about you. What can you offer the customer that your competitors can't? Time is valuable. Depending on your sign's location, the customer many not have the time to focus on a lengthy message. State your brand's message succinctly, and it will firmly cement your business in the consumer's mind.

Once you've figured who you are and what exactly you have to offer, crafting a memorable sign is essential to successfully promoting your business. Finding a balance between appearance and message is key. With these tools, you'll create a sign that not only capture's customer interest, but leaves a lasting impression.

Tips on How Business Owners Can Improve Customer Service in their Operations

by Guest Author 2 November 2018 07:05

Serving your customers in the best way possible as a business owner is a priority you cannot overlook. In most cases, customers are willing to forge long-term relationships with business operators whenever they enjoy excellent service.

Creating a positive experience every time you interact with clients will not only enhance the image of your organization, but it can also set you apart from the competition. Here are some tips on how business owners can improve customer service in their operations.

Exceed Customer Expectations

Customers have particular expectations that vendors should seek to fulfill. Having an understanding of customer expectations will provide guidance on what you can do to meet their requirements and exceed their expectations too.

Delivering ahead of time, enrolling clients in your loyalty reward program, offering discounts for future orders, and adding something extra in client merchandise as an appreciation, are some of the ways you can go beyond the expectations of your customers.

Deliver What You Appreciate

Trying to impress your customers with a product or service you do not appreciate is pointless because it may become a cause of frustration. If the buying process is a fulfilling experience for your customers, you need to ensure that the product you deliver at the end is what particular individuals will accept.

Sometimes, customers are not happy with the final product, and someone else other than the vendor is responsible for the unexpected outcome, but that does not mean that the supplier does not need to take action.

Choosing to bear the blame for the delivery of subpar goods or services even when you are not responsible is a customer service approach that can strengthen your relationship with clients. If a specific customer is expressing dissatisfaction with the finished product they receive, replacing the order or opting to re-run the job is a wise idea.

Listen to Your Customers

Some business owners focus on availing information regarding their skills, experience, accomplishments, and what makes them the preferable option for all customers. On the contrary, clients are seeking details on how your products or services will benefit them, and that is what you need to consider when promoting your brand.

Tailoring your products or services in line with what customers are looking for is one of the best customer service approaches that can expand your client base.

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