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Ways That Customer Service Can Utilize Social Media to Improve Upon Their ROI

by Guest Author 16 April 2019 12:06

Customer Service is a crucial part of your business model. Without proper customer service teams, your clients will not have a go-to point for questions and concerns. Customer service teams that are trained properly provide you with a sustainable way to interact with your clients without losing them when problems arise. But with today's online market how can you scale your business to be more efficient without having to utilize service types that are outdated.

Using Social Media can Add Customer Engagement with the Brands they Love

The use of social media has expanded exponentially since it was invented. For instance, in 1997 there was no concept of social media networks where you could interact with brands in real time. However, this is the age of real-time communication with brands as well as people all over the world at any time. That means that brands should start to utilize social media for a portion of their customer service budget. This allows the company to step into the 21st century with new features that allow customers to connect directly with the businesses that they are purchasing products and services from. This adds a more real and authentic way to connect with your customers.

Twitter Provides for Real-Time Updates

By using Twitter to broadcast any recalls, or connect with your customers who have questions, you are providing a more conversational approach to the customer service industry. For those that serve customers online exclusively, you need to consider how this method of providing a customer service connection will affect the bottom line of your companies revenue. For instance, you can eliminate the on-call services that provide your customers with the immediate responses that they require while also providing them with someone that they can go to with questions and concerns about the services they are purchasing.

Real-Time Communication Becomes Easier and Increases ROI

Consider how many times you have simply wished that you could directly email or instant message the customer service team of your favorite brand. You might have just had a simple question you wished to ask, or you needed to discuss a particular concern you had with their latest product line. Whatever the concern was I'm sure you can see how using social media for customer service would increase your ROI over time. I know that any time my website is down I can simply hop over to Twitter and find out why there is no connecting to my webpage. I can also hop on over to Twitter to check on the latest reports on my sons favorite online game when he is experiencing technical difficulties.

These are all new ways that customer service is finding benefits within the social media market. Without utilizing social media for your customer service needs you may possibly be losing potential customers for those that provide a more hands-on approach to customer service.

Two Strategies to being a Humble Leader

by Guest Author 10 April 2019 09:15

A business can be a really good idea. A team of employees can be excellent at what they do. Consumers might want the product or service the business is offering. But what does it take to turn these things into a successful business? A humble leader.

Humble Leadership

What words do you associate with the word humble? Lowly, meek. How about considerate and open to feedback? Whatever you are thinking, you probably don't usually put the words humble and leader together. Leaders are supposed to be in control, bossy, and aggressive, right? Maybe some successful leaders are like that. Who do you respect more: a leader who is concerned mostly about the end goal, or a leader who is truly interested in what his employees have to say? An end-goal leader can come off as arrogant and pushy. A leader who humbly listens to others in the company often has the courage and insight to run the company in the right direction.

Getting Employees to Open Up

The best way to find out what the workers are actually thinking is to ask them. Although employees may find it strange to be asked for their opinions, they will soon find that their leader is really listening and respecting them. One question a humble leader can ask is, "What can I do to help you do your job better?" After all, the employees are the ones actually doing the work of the business. If the leader can help them do their job better, he is ultimately helping the company be better at what it does. Another way to help employees open up is to hold informal meetings. Meet them over breakfast to bounce ideas around. Be chatty, but also be very interested and respectful. A leader should be aware that the best ideas can pop up anywhere, not only in scheduled board meetings.

Read more about humble leadership at Harvard Business Review. See how a leader who takes on the role of a servant can foster greater outcomes in a business.

Going Green is More than Recycling

by Guest Author 3 April 2019 07:07

Even small businesses want to jump into the green scene. With environmental awareness reaching new heights all around the world, businesses are more concerned than ever with sustainability, paperless office work, and minimizing the use of harmful chemicals. What if you're just starting out? You are a new small business owner and you want to be green, but what can you do? Here are some practical ways to take your business into the green age.


Of course, recycling is important. It's one of the most obvious ways to reduce waste, and waste management companies make it easier to recycle all the time. Find out what programs are available in your area, and pitch in!


Make your space more energy efficient with updated lighting. Embrace natural lighting opportunities wherever possible. Consider using renewable energy.

Green Location

If you are still in the planning stages of your business, or you're looking to relocate, consider green space in your business location. Will your building's windows look out onto a beautiful, park-like space? If there is not green space around your location, is there the possibility of planting trees or shrubs?

Indoor Greenery

Office green space does affect employee mental health. Being able to rest the eyes on natural greenery gives an employee a resource to calm himself, be more alert, and improve work performance. This can be achieved with strategically placed windows that look out onto green space. You could add an indoor greenery location into your office plan. You could place a potted plant on your desk. Companies who understand the importance of being (and seeing) green go so far as planning their office space so it provides simple ways to gather together naturally and work as a team in a natural, green environment.

When you start paying attention to your work environment, you find yourself on a continuum of improvement, always moving forward to create a more natural space. Small businesses and large businesses alike can be green-conscious by making small steps toward a better work environment.


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