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Tax Time

by ShannonH 20 March 2012 07:17

It's tax time, and you know what that means—a lot of confused people waiting until the last minute to prepare and file their returns. If you're running a small accounting firm, you know the drill—but fortunately, you also know the answers to life's most, well, taxing questions, so you can help.

But there's one big equation you need to consider: Are you in the Valley Yellow Pages? If not, you should be. Competing with the chain discount tax preparers doesn't have to be difficult. Tell customers how your business can benefit them and let your customers know where to find you with a custom advertisement in the Valley Yellow Pages directory.

While it's too late to catch this year's late filers, it's never too early to plan for 2013. Let us help you create an ad that separates you from the competition. Specialize in difficult returns? Know the tax code like the back of your hand? Don't be shy; shout it out.

Itemized tax returns are tricky. Choosing who to advertise with isn't.

But don't wait till the last minute—call us today to find out how we can help you create an advertisement that's just your number for less green than you might think.

Change Isn't Always the Best

by ShannonH 6 March 2012 09:17

Let's face it—change can be difficult.

Technological advances can help streamline our lives and create conveniences we may never have thought possible. Cell phones, iTunes, medical advances, even GPS systems help make life run a bit smoother.

But there's a downside to all this change. It can be hard to keep up with it. Have you got all your passwords memorized? Did you forget to bookmark the website of that bakery your friend suggested? Are you burning cell phone data trying to find the phone number of the closest plumber?

Yes, technology is great, but it isn't always the optimal choice. Sometimes you need a trusted resource to help you manage the daily aspects of life. The Valley Yellow Pages has been the most reliable resource for decades. Inside you'll find alphabetized listings for everything from accountants to zoos—and hundreds of listings in between.

So enjoy the technology—and keep your Valley Yellow Pages nearby.  For 100 years it has been your most reliable and handy resource, especially if the power goes out!

Perception vs. Reality, Part 2

by ShannonH 6 March 2012 09:13

We've already talked about new research from Market Authority, Inc., but today we'll look at it from another perspective.

Reaching your target audience is important, and perhaps you've been under the impression that having a healthy Web presence is enough. But did you know that nearly 20 percent of consumers in the San Francisco area don't have Internet access at home? But everyone has a smart phone, right? Wrong. In fact, fewer than 40 percent of 1,328 respondents in the January 2012 study report owning an Internet-ready device.

While the facts are astounding on their own, these numbers really underscore how incredibly important it is to have a diverse marketing strategy in place.

If you're a small business owner, struggling to make it against the big dogs, you've got your work cut out for you already. But don't make it any harder than it has to be by missing out on a viable market. Let the Valley Yellow Pages be your partner in creating custom advertising that gets results.

We've been specializing in local search for nearly 100 years. It's what we do, it's who we are, and we're here for you.

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