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3 Ways to Leverage Text Messaging to Increase Customer Conversion

by Guest Author 18 January 2019 09:01

Being a small business owner means you probably are always looking for ways to connect with your customers, reach out to new prospects, and find ways to close that deal. You probably have email campaigns and follow-up calls already in place, but have you considered implementing a text messaging strategy, as well? A vast majority of Americans send and receive text messages every day. One reason people tend to prefer texting over other forms of communication is that it's a quick way to get an answer about something. It seems more personal than emails and it's a "quieter" interruption than taking a phone call. In fact, small businesses can leverage text messaging to increase customer conversion. Here are a few ways how:

Connect with a real call faster

Of course, you need to talk to a prospect or customer to finalize a deal, but you may find yourself getting lost on their voicemail when they don't pick up the phone. If you really want to talk, you may need to schedule a phone call. People actually prefer to have a time when they will receive a call. It allows them to find a time when they are not as busy. Text messaging makes it so easy for you and them. Simply shoot them a text asking when it would be a good time to call.

Provide them with information quicker than the competition

When your potential customer is getting close to making a decision about purchasing, they will probably have a few questions. The problem is if they don't get the answers right away, they may move on to the next business. Texting is a fast way to answer those questions and leverage the momentum of interest.

Finalize details when working with a contractor

Some small businesses rely on contractors to fill in the gaps for them. Maybe you had a salesperson who was in touch with a contractor and ready to close a deal, but now the contractor is unresponsive to phone calls. That puts you in a bind. However, you can get a hold of him in no time with a text message. You can reconnect with the contractor and seal the deal.

Finding ways to keep the connection alive is vital in today's fast-moving business world. Try using text messaging as a bridge to make more connections, lead to more phone calls, and close more deals.

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