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Back-to-School Digital Marketing Ideas for your Small Business

by Guest Author 8 August 2018 09:01

For many small businesses, especially mom-and-pop retailers, back-to-school time often translates into lower sales and slower traffic, both online and at brick-and-mortar storefronts. But, that does not have to be the situation. In fact, there is a plethora of techniques for attracting parents, teachers, and students to your small business when back-to-school season hits. Below are a few of the best back-to-school digital marketing ideas for your small business.

Back-to-School Digital Marketing Ideas

Use Social Media to Attract a Student Audience - Every marketer knows that children have a strong influence on buying decisions. They want the newest clothing trends, the coolest backpack, and who can live without a groovy David Cassidy lunch box? That said, when it comes to social media, be creative. Use photos and videos to show off the latest and greatest, from apparel to tech devices.

Create a Back-to-School Connection - Some businesses, products, and services have no obvious correlation with back-to-school, but that doesn't mean that you can't manufacture one. For example, a med spa may offer a back-to-school special as a way for moms to celebrate some well deserved "me time" after months with the kids.

Show Your Support for Teachers - Don't forget that teachers are a large group that you can target, and back-to-school season is a great time to show your appreciation for all they do. You can offer teachers special pricing on a new automobile, a special deal on a gym membership, or maybe a free giveaway. Also, don't forget that teachers will be looking for deals on educational supply items.

Add Mobile to Your Marketing - If you have yet to start to focus on mobile marketing or optimizing your website, now is a great time. All consumer trends point to mobile. Even if a consumer plans to make their final transaction in-person, they are more than likely using their Smartphone or tablet to research businesses and products.

Today's article only scratched the surface and provides just a few of the best back-to-school digital marketing ideas for your small business. Ultimately, you are only limited by your imagination. Take time to think about your ideal customer and your target audience, and create a digital marketing campaign that speaks to their needs, goals, and values. Back-to-school time has now become an identifiable shopping season. There is no reason your small business can't grab a piece of the pie.

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