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History

by ShannonH 12 January 2012 10:46

We've talked a lot about the trustworthiness of the Valley Yellow Pages, but have we told you what makes us so trustworthy? In a nutshell, it's longevity. Before the Internet, before smartphones, before 411, there was the Yellow Pages directory.

The first yellow pages directory was created in 1886 by Reuben H. Donnelley. Earlier residential directories were printed in New Haven, Connecticut, on little white cards—just names were listed. With only 50 subscribers, no numbers were necessary because operators knew everyone in town.

Legend has it that the yellow pages became yellow when the printer ran out of white paper.

Today's Valley Yellow Pages began when three Pacific Bell employees started AGI Publications, Inc. in 1985. Two years later we began operations as Valley Yellow Pages.

Now we have 16 regional sales offices in Northern and Central California and reach over 15 million people. We are the largest independent yellow pages directory in California and the third largest in the United States.

We're also environmentally conscious. Every directory is 100-percent recyclable and uses paper from environmentally sustainable forests. We also print with soy- or vegetable-based inks and use non-toxic glue.

And we remain relevant. According to the Yellow Pages association, our advertisers can expect a return of 13-1 largely because when shoppers turn to us, they intend to spend. In research conducted by Knowledge Networks, 30 percent of adult consumers use the Yellow Pages in their search for goods and services.

When you choose the Valley Yellow Pages for your advertising needs, you're choosing the power of a trusted leader in print advertising. And we've got more than 120 years of history to prove it.

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