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The Best Social Media Platforms for Business

by Guest Author 31 May 2019 10:42

Here Are The Best Social Media Platforms for Business

Social media is no longer just about a community of friends all over the world. Small businesses can utilize social media to promote their products. However, it helps to research which platforms would fit your marketing goals and target audience. Before you open certain social media accounts, ask yourself if you will manage them on a regular basis. You also want to make sure that your target audience uses those platforms frequently.

Young Audiences Love Instagram

If you are targeting teens, women or young adults in general, then you should develop an Instagram marketing strategy for your brand. Get started by obtaining followers for your Instagram account. Include a button on your website where people can visit your Instagram profile and follow you there. Another idea is to offer exclusive discounts, contests, and freebies that will only be found on your Instagram account. It also helps to post regular content about the latest happenings with your company.

Use Pinterest for Visual Marketing

If you're a brand that would benefit more from visual marketing, then Pinterest is the best platform for you. Create a Pinterest board for your business and then pin all of your bestselling products. Place your products in different categories and use relevant keywords for SEO purposes. You can also purchase paid ads if you turn your personal Pinterest account into a business one. If you're a graphic designer or food stylist, you can use Pinterest to showcase your best work.

YouTube

Video content marketing will continue to rise in popularity, and your company would benefit from its' own YouTube channel. However, this is not recommended if you're a new business because you need time to grow your brand through other strategies such as your website and blog. If you already have a sizable following, video content marketing is the next step. Use your channel to give tutorials, customer testimonials, and to offer discounts to your subscribers.

Facebook

This is essential to your business's marketing strategy for several reasons. Your target audience searches on this platform frequently, and the Facebook ads are affordable too. With Facebook ads, you can target potential customers based on their purchasing behavior, the types of careers they have, and age groups in addition to other subgroups. The Life events option lets you research people who experienced events such as weddings, funerals, births, or relocation to a new city.

In conclusion, when you use the right social media platform for your business, you will reach more people inexpensively and efficiently. Businesses can no longer rely only on organic search marketing alone. Social media marketing is a great option that will give you high returns on your investment.

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