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Three Ideas for Promoting Your Business with Coupons

by Guest Author 28 September 2017 10:53

Coupons are a great way to promote your business. They raise your visibility, and bring new customers in the door by making it easier for them to try out your goods and services. When you use them successfully, you can even turn those first time buyers into loyal fans so you increase your customer base for the long term. To make your coupon campaign successful, keep these suggestions in mind.

Target the right customers. Understand who your best customers are so you know who you want to reach. If you're like most businesses, you want to market your services based on their value rather than always having to rely on competing through discounts. Look for customers who want the benefits you offer, and write your coupon with them in mind.

Calculate the costs. Make sure you can afford what you are giving away. Calculate the profit margin, including your overhead. Use expiration dates or other limits to avoid losses that would have a negative impact on your business.

Test your coupons. Collect the data you need to make your business more successful. Use at least 2 versions of your coupon with a similar audience so you can see which one attracts more people and which one is more profitable. Use that information for developing future tests so you are always learning and improving.

To help consumers save money, Valley Yellow Pages has coupons and text message offers available through its print, mobile, and online products. Our directories help more than 15,300,000 people looking to find reliable, local business information.

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