It is easy for advertisers, in the interest of keeping things simple, to want to chose one medium over another. In reality, advertisers are best served when they make use of a mix of media alternatives.

While advertisers can reach and influence roughly a third of their customers through online sources (search, website), other sources—specifically Yellow Pages and Direct Mail—reach customers who do not seek out search or other Internet resources prior to their purchases.

Consider the following observations about Yellow Pages, for example. On average, for someone who makes a purchase in one of the categories covered by the top 200 Yellow Pages headings:

• 16% of paying customers report being influenced by print Yellow Pages. More than six out of seven of these customers (85%) say they were not influenced by a Direct Mail advertisement and three out of four people (73%) were not influenced by search or other online sources1.
• 10% of paying customers report being influenced by Internet Yellow Pages ads. More than five out of six of these customers (83%) were not influenced by a Direct Mail advertisement and approximately 60% of IYP-influenced customers were not influenced by search or other online sources.¹

This means that advertisers have a great opportunity to expand their reach by using a combination of Yellow Pages (print, Internet, and mobile), Direct Mail, and Internet search. The figure below shows the expansion effect.

While there are overlaps, the majority of consumers reached by each medium are not influenced by the other media. The “overlap” between Yellow Pages and Direct Mail, for example, is less than one out of six consumers. The "overlap" between print Yellow Pages and search is about one out of four customers. Using a combination of the media allows businesses to successfully reach multiple sets of audiences, in the way each audience responds best.

Using Yellow Pages—print, Internet, and mobile—along with online search increases the reach for a business from 32% to 50%. Adding Direct Mail to the program increases total reach to prospective customers to close to 60%.

The goal of every business is to get their sales message in front of as many prospective customers as possible. No single medium accomplishes this on its own. Only through a smart combination of media can businesses insure their message is reaching the people that are likely to buy.

¹ TNS 2012 Intermedia Shopping Study.

Post Source: CRM Associates, “Yellow Pages, Search, and Other Direct Marketing Media: Expanding Reach through use of Multiple Media Options,” September 2012.

We've grown up with the idea firmly planted in our brains that being seen by a dentist at least once a year is crucial to the health of our teeth. That's especially true if

you're among the millions of Americans with an incurable sweet tooth.

Benefits of Cosmetic Dentistry

But dentists provide more than important care of our teeth and gums. Some services are simply cosmetic. Yes, cosmetic dentistry is growing in popularity as a way to improve your smile. This can be done by whitening or shaping teeth, replacing teeth, closing gaps, and more.

Cost of Cosmetic Dental Procedures

Since these aren't procedures many people would be familiar with, it's important to ask questions about cost, risk and any maintenance required after a procedure.

For example, porcelain veneers can cost $950-$2,500 per tooth, while composite veneers are priced $250-$1,500 per tooth. Dental implants for the entire mouth can be $24,000-$96,000. And teeth whitening treatments cost $650 on average.

Find A Cosmetic Dentist

If you have a desire to liven up your smile, find cosmetic dentists listed in the Valley Yellow Pages. We cover the entire Valley with community-specific books. Our listings are also available online and in our mobile app.

Don't be fooled by the absence of creepy-crawly things in your house. Just like spring and warmer weather, they're coming, and they're fully set on invading your pantry, cabinets, and other spaces.

Before they freak you out, stay calm and check out the Valley Yellow Pages for a pest control company.

Through our print, mobile, and online versions, a local pest control company is only a phone call away.

In our pages, you'll find a variety of bug zappers from which to choose. They can even treat your house and yard year-round, so pests are wiped out before they even take one step inside your home.

Some of these pest control companies specialize in environmentally friendly applications. And all of them are ready to talk to you about your situation, and then set up a program to deal with the types of pests most common to your property.

Check out our listings today and call a local pest control company—before those creepy-crawlies invade.