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Best Social Media Strategies for Small Business

by Guest Author 28 November 2017 11:34

Word of mouth only goes so far. It’s much easier to draw more happy people through your doors when you have a strong web presence. Social media is an easy and cost effective way of doing that.


This platform is great for all small businesses. You can easily verify your business with Facebook, add pictures, and more. It’s very user friendly and the more your play around with it the easier it becomes.

Facebook currently has users from every age range, but lately has become more for people 25 and older. If they are your target audience, be sure to place more time and effort into this platform.

If you don’t have a lot of time to place posts, you can schedule them in advance. Also, don’t forget to comment back to those who have commented on the page. Engagement and likes are everything.


This platform is currently home to younger audiences. Many people like how quickly conversations and tweets rotate through the newsfeed. Using certain hashtags (more commonly known to older audiences as pound signs), you can create a brand voice or even get noticed by trending topics.

There is a character limit to your tweets, but you can also schedule posts, just like on Facebook. The fun thing about the character limit is that it allows you to play with what you want to say and how. People are also more likely to read it because it’s much shorter than say, a Facebook post.

Some research has shown that videos and pictures are more focused on in newsfeeds. So if you have either of those, tweet it out.


Instagram has blown up. This is a great place for you to place pictures of products, show what you and your team are up to, and so much more. Taking the time to put up quality pictures of your products will allow potential customers to see what they can get when they visit you, enticing them through your doors.

Not to mention this great marketing tool can be used in a simple way as well. Have customers snap pictures of them using or eating your product and tag you in it. You then gain credibility by having pictures that aren’t just posted by you and you didn’t have to do a thing.


This platform is for more B2B companies. You can gain many great connections, share information with others who work in the same industry, and more. Since these people are a different type of audience, your posts can be longer. This is especially true when you are posting about a blog.

Google+/My Business

While many people are moving away from this platform, it is still something that you want to have set up. It allows you to be seen easier on Google and map searches. When somebody Google searches your company’s name, your information from Google will show your business’s information on the right hand side. This can include your address, pictures, and reviews.

There is nothing like taking up space on a Google search.

These are just some basic ideas you can use for increasing your web presence and helping customers find you.

Winter Visits in Northern California

by Guest Author 21 November 2017 11:25

California is synonymous with the sun and warm weather. However, there is more to California. There are places that have warm weather and places to enjoy a winter wonderland. Here are a few ideas for your winter festivities.


While some of the hiking trails do get closed off for the winter, you can enjoy so much of the park still. For instance, Half Dome looks amazing when it’s covered in snow. There are many places to stop to park and take pictures of the view or with loved ones.

The park is also home to the historic Ahwahnee Hotel. This place dates back to 1927 and is close to Yosemite Village. You can stay at the landmark hotel. They have great rooms, a bar, stone fireplaces, an amazing dining room, and so much more.

Yosemite Village has outdoor ice skating

Every year they create a flat sheet of ice for you and your family to enjoy. They also have a lovely fire pit with supplies to make s’mores and a warm hut to store your shoes. Nothing will be quite like ice skating in the beautiful Yosemite national park.

Lake Tahoe

This is a popular spot to vacation is perfect for anytime of the year. However, in winter you get the opportunity to enjoy nature and have a snowball fight at one of the many resorts in Lake Tahoe. Before you decide, you might want to think about which side of the lake you want to be on.

Skiing, tubing, and more

There are so many places to ski/snowboard in Northern California. One great place is Mount Shasta. They have 17 trails to go on during the day and 14 at night. That’s right; you can keep going through the night!

There is also Spicer Sno Park where you can take you little ones sledding. It’s definitely fun for all ages.

If you really want to go tubing, we suggest Soda Springs. They are set up for adults and children of all ages (as long as they can ride on their own tube). You can go for a day trip or plan a trip around it. Either way you will make a lot of happy memories.

Camp in the Napa Valley

Fall and winter are some of the best times to go camping in the Bothe-Napa Valley State Park. You can bring your own tent or reserve one their yurts (It’s basically a comfortable little house tent).

While there you can hike the trails, go horseback riding, or biking. All of these options allow you to enjoy nature and finally get a break from the fast-paced life in the city and enjoy relaxation far away from your worries and responsibilities.

Warm up with a wine tour

We all know that winter is cold in many places but you can warm up by a fire in one of the many amazing tasting rooms in Napa Valley. You can try something new with friends and family or give somebody you love a special date.

No matter which one of these you choose to do on your winter break (or weekend get-away); is here to help you along the way. Find the right place to stay, where to eat, and so much more with us.

Best things about Bakersfield

by Guest Author 7 November 2017 08:55

Bakerfield is the ninth largest city in California and is not known for one thing. If you visit this area you will learn that you probably will not see a common theme to what you are looking at and you will be perfectly fine with that. Here are a few things for you to consider doing if you want to visit and some fun facts as well.

A couple fun facts

Some people think that most of the oil in the United States is done so in Texas, however, it is really California. Bakersfield is the oil capital of California. While driving through the area you will see some oil rigs.

Buck Owens was a part of the Buckaroos and they developed their brand of country music in Bakersfield. That is why the Buck Owens’ Crystal Palace is such a great place for people to visit because they get a little bit of history with their fun.

Lots of fun things to do

Many places have theaters, stores, and museums, but not every place has speedway or an antiques mall. These are two things you will find here and so much more.

  • Bakersfield Speedway
    This is just one of the few raceways they have. This dirt track is fun to watch no matter your age. People love the action and enjoy the food. To top it off, finding parking is not hard here because they have made enough space for people.

  • Central Park Antique Mall
    Instead of driving around different areas in search for the perfect antique mall to find that one piece you were looking for, consider shopping at this antiques mall. You will find many vendors under one roof and hopefully that special piece as well. Even if you want to just walk around a see what there is, you will leave happy.

Great choices for food

There are so many great places to eat in the area, so we picked a few places that are popular in the area and have excellent food.

  • Wool Growers Restaurant
    This restaurant has a long history starting in 1954 with a small family. They still serve food using the same recipes as the founders along with some newer things. One of the long time recipes is Mayie’s beans and you can eat it today. If you have never had Basque food before, you are missing out and should come in to Wool Growers Restaurant.

  • Uricchio’s Trattoria
    This is an elegant Italian restaurant with a romantic atmosphere. There isn’t one dish that people love to talk about here because there are so many amazing options to choose from. This place is not too expensive, but not cheap as well. It’s a great place for your next date night.

  • Mama Roomba
    They were featured on Guy Fieri’s Diners, Drive-ins and Dives. He loved their authentic Caribbean cuisine and we think you will as well. This is a fun place to eat because of the friendly atmosphere this family run restaurant has created. If you want some suggestions on what to try, we say the tri-tip.

If you decide to take a trip to Bakersfield, we hope you get the time to experience some of these places. is here to help you make sure you get the information you need.

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