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Motivating Your Team 101

by Guest Author 6 March 2019 07:20

Have you ever wondered what things you can do to motivate your team and keep them engaged? Well, I'm glad you asked. We here at Valley Yellow Pages, have some tips that can help your business get past the "Yeah, we should do that" phase to the stage where you actually accomplish that goal.

Tip 1: CREATE A CLEAR ROADMAP THAT IS INCLUSIVE OF A COMPELLING MISSION STATEMENT

Here the idea is to make sure you set a clear path and end goal for your team. A big part of this is creating a compelling mission or vision statement that inspires members of your team to keep working toward your desired end state even when setbacks inevitably arise. Indeed, as the saying goes, without a vision, the people perish. Same concept applies to your business. If you lack vision or a desired end state, you and your team members have no idea where they are going or why they are doing what they are doing. Therefore, it is highly important to craft a clear and compelling roadmap that indicates where your business is going.

Tip 2: ASK FOR YOUR TEAM'S FEEDBACK OR OPINIONS

When employees are encouraged to give their input or opinions on business processes and procedures or products and services, they are more likely to feel valued by the business and committed to the direction the business is going in. This can also benefit you as a business owner as your team members may end up providing suggestions and perspectives that you would not have thought of. Insights from your team can lead to product or service adjustments that better meet customer expectations.

Tip 3: PROVIDE RECOGNITION WHERE NECESSARY

In business, you don't want to miss opportunities to give your team members a pat on the back and a sincere sign of appreciation for their contribution to the organization. Indeed, giving your team members positive feedback in various forms can be a huge shot in the arm and a source of motivation. You'd be surprised how far a little recognition can go with your employees. So don't hold back. When you see a team member add value to the organization, take a moment to acknowledge them and their efforts.

The above tips will help motivate your team members and keep them engaged.

Three Small Business Tips for Using Social Media

by Guest Author 27 February 2019 07:27

In the small business marketplace, social media is a vital tool because it has the ability to reach many people, and quickly. As a small business you want to communicate your brand's message to as many people as possible. The key is to stand out amid the rest. But how can you get the most out of social media as a small business?

  1. Schedule it Out

    To stay on top of how you use social media as a marketing tool you should schedule out when and how you use it. For example, dedicate a day when you will focus on releasing visual posts, such as pictures, live streams, etc. Also be sure to schedule out specific times of the day when you will release your posts. By scheduling out when and how you use the different social media platforms you not only allow yourself a routine that will become second nature, but you will also remain relevant as a result of the consistency.

  2. Interact with Customers

    As a small business you want to build a strong network and online presence and a great way to do this, apart from remaining consistent with your online marketing output, is to interact with your customers, both current and potential. By responding to comments in a professional and genuine way you not only are building trust, but are also showing that you care about the customer's voice. If your clients see that you care and that you are going that extra step to ensure that their experience is a positive one then they are much more likely to return, and that is critical to success.

  3. Use a Creative Lens

    You want to create engaging content to keep your customer's attention. If you are using video, make sure to keep them short. If Facebook or Twitter updates are what you prefer then make sure to communicate the most important information; shorter is always better. Get creative with how you tell your brand's story. By using a creative lens with your social media output you will stand out against your competitors and also avoid becoming repetitive with what you post. It will always be something new, which leads to better customer engagement. What whatever you do on social media, take it slow at first. Quality is much more appreciated than quantity. As you continue to grow, so will your output.

Best Practices for Small Business Owners

by Guest Author 14 February 2019 08:50

The ability to succeed in the current environment as a small business operator depends on your availability and a renewed urge each day to see your enterprise thrive. Most small business operators spend much of their time evaluating various factors affecting their operations, as they seek to find solutions for underlying challenges.

Making the right decisions as a small business owner will impact your current and future operations significantly, which is why you need to adopt best practices. Here are some of the best practices that small business owners can consider implementing, to achieve success.

Prepare for Tax Filing in Advance

Some small business operators may find themselves in the last minute rush, trying to file their tax returns before the due date. Filing your taxes late will not only attract heavy fines, but it will also affect the reputation of your small business. Having an understanding of your tax filing deadlines is critical because it will help you to start preparing your company financial records in advance.

Preparing for tax filing in good time will give you peace of mind as a result of beating the deadline, and it will save you the stressful experience of the last minute tax filing rush.

Beware of Price Wars

Regardless of the industry in which you are operating in, some of your competitors will choose to offer cheaper products or services. Competing on price can drive you out of business if you cannot break even, or meet the operating expenses of your small enterprise.

Differentiating your business and competing on your service level is a better approach for small business operators who want to stand out from the competition, and those are some of the techniques you should consider adopting.

Maintain Accurate Financial Records

The financial health of any small business will determine its success in a particular industry, and for that reason, you need to have insight into the status of your company finances at all times. If you do not have an understanding of the financial situation of your firm, you will not know the requirements of your small firm and the changes you need to make, which can attract savings.

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