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3 Seasonal Ideas for Small Businesses

by Guest Author 25 September 2018 08:43

With summer coming to a close, businesses may be thinking about the upcoming fall and winter holidays. Businesses can ramp up interest from their customers by weaving some seasonal cheer into the workplace. Here are 3 ways businesses can use the season to promote their brand.

Sponsor a sock drive

When the weather starts to get chilly, your local homeless shelter will be in need of sock donations. By starting your own sock drive you can contribute to a needy cause and connect with your customers in a meaningful way. Talking about how you are helping the needs of the homeless in your community opens the door for conversation. It also lets customers know that you are committed to social responsibility causes. For information about conducting a sock drive, you can check here or here.

Offer a seasonal treat

If you have a brick and mortar office, you could have seasonal treats for your clients. During the fall, you could offer small cups of cider, candy corn, or popcorn and during the winter you could have hot cocoa, candy canes, and caramel corn. Customers will appreciate the extra goodies. These are just ideas. Of course, any other variation of a fall or winter-like treat would suffice. The point is to create a seasonal atmosphere within your office.

Host a contest or game

People enjoy playing games or entering contests, especially if there is a bit of challenge involved. Of course, some people may enjoy a simple raffle-style drawing, but more people will enjoy something that makes them think. For example, you could fill a large jar with colorful candy and have people write down how many pieces they think are in it. This would be their way of entering the contest. The prize could be the jar of candy or something else. The idea is just to have fun and enjoy the season more than anything else.This season have fun and contribute to a good cause all at the same time. Bring some excitement to the office and elevate your brand image in the meantime.

Four Tips to Improve the Shopping Experience at Your Retail Store

by Guest Author 4 September 2018 09:04

When a customer goes shopping, they usually have several options. Because of this, you need to make sure that your customers get the shopping experience that they deserve so that you can have a successful business.

Here are some more tips to improve the shopping experience for your customers at your retail store.

Make the first impression count! A customer's first impression can make or break their whole experience. Because of this, you should make sure that they are greeted by one of your employees as soon as they enter the store. Then, they should remain helpful through their entire visit.

If you are able, provide additional conveniences for your shoppers. Many people are addicted to their phones. If you can offer free Wi-Fi or even charging stations, your customers may feel like they can stay longer, leading to extra sales.

It is important to make it easy to check out. Standing in line and making a payment is usually the worst part of shopping, especially when they could just go online and have it in a few days. Because of this, you should make sure that your checkout -equipment is top-of-the-line and fast! Long lines can really hurt a business.

Find ways to reward your regular customers. Customers that continue to come back over and over are great for your business. Because of this, you need to find ways to reward them. Offer a rewards program where they can get a discount after they spend a certain amount of money. Have a special event where only your regulars can attend.

Making sure that your customers have the best shopping experience possible should be your highest concern. You have to make the first impression count! It is also important to make check out as seamless as possible. Small rewards for your good customers will always improve their experience so you should find ways to show them how grateful you are!

The Top 5 Ways To Motivate Your Team

by Guest Author 27 August 2018 11:30

Behind every successful business is a group of motivated employees. You can use every other successful business technique in the book, but if your employees aren't motivated, your business just won't grow the way you want it to.

There's a bunch of different reasons your employees might feel unmotivated. They might feel undervalued, underappreciated, or even just bored. However, as an employer, the following tips could help get all of your staff motivated.

  1. Stay Positive
    You're leading by example. If you come into work angry at the world, your employees will do the same. Instead, lead with a positive attitude and your employees will follow.
  2. Trust Your Employees
    Micromanaging your employees is not trusting them. Constantly correcting your employees is not trusting them. If an employee is completing a task differently than how you would do it, trust them to do it their way. By doing this, you are demonstrating to your employees that you trust them and their decision-making abilities.
  3. Recognize All Accomplishments
    Many employers fail to regularly recognize the accomplishments of their employees. Recognizing the accomplishments of your employees motivates them to keep going to receive more recognition. You are showing your employees that you appreciate the work they are doing for your business.
  4. Don't Micromanage This also plays back into the trust aspect. You need to let your employees do their job. If you let them lead, they will feel like an important asset to your company, motivating them to work even harder.
  5. Offer Rewards For Feedback
    You want true, honest feedback from your employees. There are probably areas of your business that they believe could be improved, and it benefits everyone involved to know this. To get feedback from your employees, offer rewards in exchange for participating in a survey. An example of a good reward would be a few hours off or a small gift card to a local business.

These tips will help motivate your employees, causing them to work at a more efficient pace. Your business will have a healthier atmosphere, which is great for both employers and employees.

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