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2 Marketing Ideas That Increase Holiday Sales

by Guest Author 20 December 2017 13:12

The smell of pumpkin spice has filled the air, and people are lining up to indulge in their favorite goodies and holiday sales. Lead more local shoppers to your business as they enter this festive season with one goal in mind: finding the best deals.

Here are 2 killer marketing tactics that will boost your holiday sales:

Offer Loyal Customers Exclusive Discounts

Many businesses focus on acquiring new customers in Q4, which requires deeper cost and time investments. Your current customers already have a history with you, and they are much more likely to return if you can grab their attention. Plus, if you consistently deliver a positive experience, your customers will spread the word and help you grow your business.

If you have an email list that includes your current customers, leverage this tool to share coupons and limited holidays sales like countdown promotions. Countdown promotions foster excitement by offering special prices or giveaways on specific days throughout the holiday season.

Text campaigns are another great way to generate real-time excitement for your customers. Remind them about your latest sale by sending a casual text like this one:

"Looking for the perfect gift? Stop by today to save 25%. Show this text to redeem this offer."

If you do not have access to your customers' emails or phone numbers, create a flyer. Then stuff your customers' bags with an offer that entices them to return on a day that typically under performs (like a weekday).

Host an In-Store Scavenger Hunt

Creativity leaves a lasting impression with many consumers. Send shoppers on an adventure by giving them a list of items to find in your store. This tactic will keep shoppers engaged with you longer, which means you will increase your chances of turning them into loyal customers.

Once shoppers find the items, you can offer a discount or a free service. Additionally, you can lead shoppers to a treasure chest filled with multiple coupons.

The key with this tactic is to keep your list fairly short. Longer lists may aggravate shoppers, and you want them to explore your store before they lose interest.

Gift-giving season is here, and local shoppers are ready to spend more money. Your job as a business owner is to break through the clutter by offering exclusive events and opportunities. Reward your current customers with irresistible offers that build long-lasting relationships. Up the ante by providing shoppers with a unique reason to visit your store, and they may bring a friend or two. By implementing these two strategies, you will position your business for a strong holiday season.

Best Places to See Christmas Lights in Northern California

by Guest Author 13 December 2017 11:10

One fond, warm memory many people have is viewing Christmas lights during the Holiday season, whether you are visiting a new place or would like to start a tradition of your own. Northern California is home to multi-acre lights, fun home displays, world renowned display, and so much more. Here are some of the best places to see this holiday season.

Old Sacramento

History, shopping, and entertainment all in one spot! During anytime of the year you can view old trains, underground tunnels, and fun shops that you will not see just anywhere. However, during December the whole place is lit up. Every few days they also have the Theatre of Lights show. This is where they have all the buildings lit up in a Christmas theme. On top of that you and your children can buy a ticket to ride on the Polar Express. Tickets sell out quickly so plan ahead!

Global Winter Wonderland at the Cal Expo

Experience more than a light show here. You will get an international light show with food options from around the world. This 17 acre wonderland is filled with vibrant colors and plenty to see. In addition to the amazing lights and food, there are live performances for your viewing pleasure. If you choose only one light show to see this year, this would be the ultimate one. It’s so big you can see if from the highway.

Union Square in San Francisco

A walk around San Francisco is almost always entertaining and fun. During December, it is mesmerizing with twinkling lights, carolers, and other things to add to your memory. Once you view the lights there, you can always catch a cable car and view the lights around the city in a different way.

Fairmont Hotel in San Francisco

Tired of walking around in the cold? This light display is inside! Inside of the Fairmont Hotel is there world famous two-story gingerbread house. Yes, actual gingerbread! Besides viewing the culinary masterpiece, there is a train that has had its track extended this year for children to enjoy. If you are a tea drinker, you can also schedule a Christmas tea time.

Christmas Tree Lane in Alameda

This light display started in 1938 and each home has its own unique light display. Not only do they have lights but the Girl Scouts show up to sell treats and Santa is there. You can do a one stop Christmas experience without a mall line.

Zoolights in Oakland

Viewing the animals during the day is fun but how would you like to view them at night? You can view the lights and the animals that are normally out at night. You can walk around and take in the view or ride on the Outback Express train.

Whatever you choose to do for your Holiday fun, we want you to be able to find everything that you need. Visit to find places to eat, hotels to stay at, and so much more.

Best Social Media Strategies for Small Business

by Guest Author 28 November 2017 11:34

Word of mouth only goes so far. It’s much easier to draw more happy people through your doors when you have a strong web presence. Social media is an easy and cost effective way of doing that.


This platform is great for all small businesses. You can easily verify your business with Facebook, add pictures, and more. It’s very user friendly and the more your play around with it the easier it becomes.

Facebook currently has users from every age range, but lately has become more for people 25 and older. If they are your target audience, be sure to place more time and effort into this platform.

If you don’t have a lot of time to place posts, you can schedule them in advance. Also, don’t forget to comment back to those who have commented on the page. Engagement and likes are everything.


This platform is currently home to younger audiences. Many people like how quickly conversations and tweets rotate through the newsfeed. Using certain hashtags (more commonly known to older audiences as pound signs), you can create a brand voice or even get noticed by trending topics.

There is a character limit to your tweets, but you can also schedule posts, just like on Facebook. The fun thing about the character limit is that it allows you to play with what you want to say and how. People are also more likely to read it because it’s much shorter than say, a Facebook post.

Some research has shown that videos and pictures are more focused on in newsfeeds. So if you have either of those, tweet it out.


Instagram has blown up. This is a great place for you to place pictures of products, show what you and your team are up to, and so much more. Taking the time to put up quality pictures of your products will allow potential customers to see what they can get when they visit you, enticing them through your doors.

Not to mention this great marketing tool can be used in a simple way as well. Have customers snap pictures of them using or eating your product and tag you in it. You then gain credibility by having pictures that aren’t just posted by you and you didn’t have to do a thing.


This platform is for more B2B companies. You can gain many great connections, share information with others who work in the same industry, and more. Since these people are a different type of audience, your posts can be longer. This is especially true when you are posting about a blog.

Google+/My Business

While many people are moving away from this platform, it is still something that you want to have set up. It allows you to be seen easier on Google and map searches. When somebody Google searches your company’s name, your information from Google will show your business’s information on the right hand side. This can include your address, pictures, and reviews.

There is nothing like taking up space on a Google search.

These are just some basic ideas you can use for increasing your web presence and helping customers find you.

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