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How to Grow Your Business When You Don't Have Much Time

by Guest Author 12 February 2019 11:19

Keeping a small business going takes your time and energy, leaving you feeling like you will never get ahead. You want to make your business grow, but who has the time to do extra tasks? You do! When you have as little as 20 minutes to spare, you can work on building up your business with these power-packed tips.

Educate Yourself During Your Break Time

Getting an education doesn't always mean enrolling in a college class. Use the technology and information that is at your fingertips. Find a podcast about marketing strategies, read a small business magazine, or page through an inspiring book from the business section of the library. If you dream about something new for your business, no matter how far-fetched the idea might sound, then the least you can do is learn all about it while you eat lunch.

Enroll in an Online Class

Will a certification in a specific area help you succeed in the future? Get certified through an online class. Most of these types of classes are flexible, allowing you to work at it whenever you get the chance. This is an investment in yourself, and it will pay off in the long run.

Network Through Social Media

Not all social media is a time-waster. On the contrary, when it comes to your business, you might not even use social media very often! Take a few minutes to update your company's Facebook page, make some new connections on LinkedIn, or reach out to another company you admire.

Think About Networking Opportunities in Your Area

Do a little research to find networking events you can add to your schedule. Meeting new people who can help your business in various ways is well worth your time.

Look for Money People Owe You

Do you have a few minutes to find some overdue invoices? Send out polite notices to your customers, asking for their prompt payment.

The next time you find yourself with a few minutes to spare, ask yourself what small thing you can be doing to move your business forward.

Three Strategies to Help your Small Business Succeed in 2019

by Guest Author 22 January 2019 07:24

If the past year was any indication of a digital influence taking over small business trends, 2019 will reinforce the fact. In preparation for Generation Z to become the largest consumer and labor force of 2020, it's imperative that small businesses focus this year on a smooth transition into the next decade, incorporating some current trends for success.

Expect more remote workers.

Not only has the advancement of technology made easy accessibility to work remotely from home, it's become the new norm, surprisingly found to be more productive and efficient. Employees are lured to a position that doesn't require commuting in traffic, will lower stress and distractions, creating a sense of ease and flexibility by allowing them to cultivate a productive environment. Companies are in favor of this trend since it can reduce cost for office space and absenteeism, while meeting deadlines and completing projects.

Freelancing is at an all time high.

With the onset of remote workers becoming the norm, freelancing has boomed right alongside it. Workers are able to start their own business offering their services online, working remotely with a team, from any coffee shop or space that has Wi-Fi connections around the world. This has become an ideal setting for young workers, which started with Millennials and will certainly continue with Generation Z. Small businesses benefit from this up rise in a freelance workforce since they can hire on-demand, rather than having the cost of hiring in-house employees.

Engage with social media.

Now is a time where customer satisfaction has a voice and its platform is social media. Small businesses can engage with these consumers, enhancing their experience with personalization and data recommendations. Traditional marketing is a thing of the past with consumers becoming increasingly interested in mobile device accessibility and led by Influencer marketing. Social media allows small businesses to gain consumer trust through brand transparency, giving consumers a place to express their opinions.

The next decade is right around the corner and with it changes will need to take place. These are just a few examples of trends we can predict will continue to escalate in the next year. Young workers and consumers have been training for this digital rise since their birth; it's time small businesses ensure they can keep up.

3 Ways to Leverage Text Messaging to Increase Customer Conversion

by Guest Author 18 January 2019 07:01

Being a small business owner means you probably are always looking for ways to connect with your customers, reach out to new prospects, and find ways to close that deal. You probably have email campaigns and follow-up calls already in place, but have you considered implementing a text messaging strategy, as well? A vast majority of Americans send and receive text messages every day. One reason people tend to prefer texting over other forms of communication is that it's a quick way to get an answer about something. It seems more personal than emails and it's a "quieter" interruption than taking a phone call. In fact, small businesses can leverage text messaging to increase customer conversion. Here are a few ways how:

Connect with a real call faster

Of course, you need to talk to a prospect or customer to finalize a deal, but you may find yourself getting lost on their voicemail when they don't pick up the phone. If you really want to talk, you may need to schedule a phone call. People actually prefer to have a time when they will receive a call. It allows them to find a time when they are not as busy. Text messaging makes it so easy for you and them. Simply shoot them a text asking when it would be a good time to call.

Provide them with information quicker than the competition

When your potential customer is getting close to making a decision about purchasing, they will probably have a few questions. The problem is if they don't get the answers right away, they may move on to the next business. Texting is a fast way to answer those questions and leverage the momentum of interest.

Finalize details when working with a contractor

Some small businesses rely on contractors to fill in the gaps for them. Maybe you had a salesperson who was in touch with a contractor and ready to close a deal, but now the contractor is unresponsive to phone calls. That puts you in a bind. However, you can get a hold of him in no time with a text message. You can reconnect with the contractor and seal the deal.

Finding ways to keep the connection alive is vital in today's fast-moving business world. Try using text messaging as a bridge to make more connections, lead to more phone calls, and close more deals.

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