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3 Useful Customer Service Tips for Entrepreneurs

by Guest Author 20 June 2018 06:23

Excellent customer service is at the heart of successful business operations, and most customers are willing to pay more to enjoy excellent service provision from entrepreneurs. Additionally, when you focus on enhancing the experience of your clients by serving them better, it will attract more referrals for your business, and that will encourage overall business growth.

Therefore, it is in the best interest of your company as a business owner when you commit to offering excellent customer service. Here are some tips on how you can serve your clients better every other time.

Appreciate Your Customers

Loyal customers appreciate a kind gesture whenever you make them feel special by offering them rewards. Some of the ways you can thank your clients for doing business with you include availing attractive discounts for future orders, introducing customer loyalty reward programs and delivering ahead of schedule.

Adopting any of these options is an indication that you are willing to go out of your way to satisfy and exceed the expectations of your customers in the best way possible.

Consider Offering Personalized Services

Every client has unique requirements that a knowledgeable entrepreneur should seek to satisfy. The focus, in this case, is identifying what they need and creating a personalized service to meet the demand of each customer. Automated technology and impersonal lines of communication are making provision of personal services possible, and that is what customers require today.

In that case, you need to listen to your customers for you to offer services that will differentiate your business as a result of prioritizing the experience of your clients.

Deliver On Your Promises

Honesty is a critical requirement in all B2C engagements. It is needless to say that making promises to your customers that you cannot keep will eventually hurt the operations of your enterprise in one way or another. The reason is that individuals find it hard to trust you whenever you break a promise.

Therefore, delivering on your promises is not an option, and it is one of the best ways of promoting positive customer experience. Keeping your word establishes credibility between your clients and your company when they learn that they can depend on you always.

3 Ways Marketing has Evolved

by Guest Author 14 June 2018 07:56

Every small business needs a marketing strategy, whether they have a dedicated marketing department or not. Today, it may be more competitive to get your brand message out but there are certainly more opportunities. The way in which companies conduct marketing has changed completely in the last several years, making it easier to reach consumers. How has marketing changed? Here are 3 ways it's evolved in the last several years.

Changed Method

The very method of marketing has changed from being primarily outbound to being mostly inbound. What does this mean? Outbound marketing refers to the method of putting your advertisements out to the consumers. Whereas inbound marketing takes the opposite approach. Its goal is to attract customers to the company. In the former, advertising is sent out and in the latter customers are coming in for information about your product or service.

Changed Content

Not only do we have a new approach to marketing, but new content is necessary as well. Companies who engage in outbound marketing are pushing their company's message out to the consumer in the way of commercial advertisements, print ads, tradeshows, and seminars. Therefore, the content is more company-focused. It's all about what the company can do. Whereas with inbound marketing, companies attract consumers by delivering appropriate content on their website and social media sites. Inbound marketing content is customer-focused.

Changed Delivery

Traditional advertising is often delivered via the TV, radio, or newspaper. However, inbound marketing delivers your content -- whatever form it may be (i.e. blog, video, webinar, trial offer, etc.) -- to whatever platforms you choose, usually your company website and social media sites. The great thing is it can be accessed right from a smartphone, which people usually always have on them. The delivery method has the potential to reach a vast number of people.

As marketing continues to evolve, it will shape how businesses interact with their customers.

5 Unforgettable Northern California Attractions

by Guest Author 17 May 2018 07:52

Whether you are a nature lover or looking for thrills in the big city, Northern California has plenty for every taste. Miles of dramatic coastline stretch from Oregon to San Luis Obispo County. The Cascade mountains provide a breathtaking backdrop, while San Francisco has landmarks to impress even the most jaded traveler. Here are 5 attractions among dozens of the region's must-see locations:

San Francisco is a vibrant world hub, renowned for its free-spirited culture and variety. Home of the Golden Gate Bridge, San Francisco offers a wealth of international foods and fusion eateries. Among its several parks, Golden Gate Park boasts a scenic Japanese Tea Garden, live music, and a Victorian Conservatory of Flowers. One of the best ways to experience the city is on foot or rent a bicycle. If you would rather avoid the exercise, tour the main sites riding the famous cable cars. The Embarcadero and Fisherman's Wharf offer a taste of San Francisco's seafaring and marine heritage.

Yosemite National Park was designated a World Heritage Site in 1984. It is most well-known for its granite bluffs, glaciers, giant Sequoias and waterfalls. Most of the park is wilderness, and the dramatic landscape it testament to volcanic and tectonic activity. Ansel Adams documented the park's beauty through his extensive photography. The park offers nature walks, photography, art classes, and stargazing. And if you like excitement, rafting, rock climbing, mountain biking, horseback riding, and skiing are available too.

Lake Tahoe is the largest alpine lake in the U.S., and the second deepest. Its shores have been a favorite vacation destination for decades. The area's beauty, with its picturesque towns, blue waters, and pine forests offers a wealth of activities. Skiing is spectacular with the heavy winter snowfall, but summer activities include swimming, windsurfing, and kayaking. Attesting to the lake's location, between California and Nevada, the nightlife is sparkly, with a touch of Vegas. Local dining options are plentiful, as are sampling events.

Redwood National and State Parks are home to the world's tallest trees, reaching 350 ft. The area is a network of parks protecting the coastal redwood ecosystem. Here you can drive through a redwood tree, camp, and explore 40 miles of California's coastline. October through April is the rainy season, and the reason everything is so green. At Klamath River Overlook you can spot gray whales migrating. South of the river is the area where Roosevelt elk are most often seen. To get a good overview of the parks, be sure to start your visit at the Kuchel Visitors Center, where you can also access the beach.

Eureka is a vibrant seaport town nestled in Humboldt Bay. It is the largest coastal city between San Francisco and Portland. Eureka had a significant role in the West Coast's lumber trade and California's Gold Rush. The Old Town district is rich in historic Victorian homes and mansions, the most famous being Carson Mansion. The Old Town district has been preserved, and now hosts small shops and events. Today Eureka still has a bustling waterfront due to commercial fishing and its deepwater port. The city is also home to Sequoia Park Zoo, California's oldest zoo.

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