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3 Best Ways to Generate Social Media Buzz

by Guest Author 15 May 2018 06:52

Social media is one of the strongest tools to be harnessed by businesses in the modern age. Through maintaining a presence on social media businesses can market their brand directly to their target audience. A business can attract a steady stream of new clients with their social media. How do they turn a page on a site into buzz - and eventually revenue?

Here's three ways to start generating social media buzz and attracting new customers:

Going Viral

Viral advertising has been around for some time now, but it doesn't seem to be going anywhere fast. One of the best investments a business can make is into witty, catchy video campaigns that leave a lasting impression on the viewer. Even if the product doesn't have the spotlight, as long as the advertising establishes brand identity and consumer intrigue then that's enough to gain some followers.

Find Influencers

Social media influencers are essential people everyone wants to be, whether they're admitting it or not. Influencers do just as you'd expect - they influence others by using social media. Finding an influencer whose audience and lifestyle fits the audience and functionality of the product is a great new approach to testimonial advertising.

Get Sponsored

A majority of popular social media outlets are now allowing for sponsored advertising on their platforms. The advantage of advertising this way is that, by applying algorithms and collecting personal data, these social media outlets put your advertisement right in front of the target audience with surgical precision. On top of that accuracy, some social media platforms run these ads on a pay-per-click basis. That means you pay for new business and nothing less; leaving more in the marketing budget for additional campaigns.

Harnessing social media can bring your business to the forefront of its industry. Don't get left behind; you have all the tools you need.

Tips to Help Build Your Small Business Team

by Guest Author 1 May 2018 06:41

Building an A-list team for your small business is a high priority. Those who you employ become more than just employees to you. They are an extension of your brand and partners in the business. At least, they should be. You will be investing and spending a lot of time in those you employ. If you are just starting to select your team of employees, it's important to find those you work well with. Here are 3 tips to facilitate the process of hiring an A-team for your business.

Understand your strengths and weaknesses

Most employers begin the employee-seeking process by assessing what jobs they need accomplished, writing out a description, and interviewing with that in mind. While it's obviously important to understand the job description, it's also relevant to know what your strong and weak points are so that you find individuals who complement you. They can help fill in the gaps where you may be lacking.

Understand your vision

Defining and writing down your vision for the business is a first step in achieving it. Whether the mission is clear-cut or hazy, it's a starting point. This leads you to establishing certain goals that help you achieve that mission. If you want to project a certain brand image, then make it a goal. If expanding your business to include additional services or products is something you have in mind for the future, then include that in your goals. Defining your goals to future employees gives them an idea where you're headed, and it also helps you select individuals whose skills align with your goals.

Understand emotional intelligence

There is much more to good employees than just their job skills. When you work in close proximity to other employees, emotional intelligence – or a lack thereof – becomes more obvious. Emotional intelligence refers to the person's interpersonal and stress-managing skills. Even if a person is highly qualified, a bad temperament can wreak havoc in a close work setting.

Finding employees who will work seamlessly with the business is crucial for a positive workplace environment. As you bring on team players who align with your goals, display emotional intelligence, and complement your strengths and weaknesses, your business can accomplish great things.

Business Tips: Time To Consider a Larger Space For Your Business

by Guest Author 24 April 2018 06:52

As a shop owner, there are times when you need to consider that the location you are currently in is not good enough for you. Though you may not want to move your whole business, it might just be what you and your business needs.

You shouldn’t move just to move. However, there are times when you may need a larger space for your business.

  • More retail product. If you are thinking about expanding your business by selling more product, you may need more room to do so. Most retail businesses start out small and then gradually expand until they are selling everything that they want to.
  • Change of direction. You may also find your business growing in a different direction and you need a second store to cater to that crowd. If that happens, you may want to have two different stores or look for a space where they can be connected.
  • More employees. After you start to hire employees, you may need a bigger space, especially if some of them need to have their own office space. You might also want to think about having a break room for your employees to take time to relax. This will lead to much happier employees if they can get comfortable and unwind during breaks.
  • Better location. After you have been in business for a while, you might finally be able to afford the shop that you have always wanted! Treat this as a dream come true because you deserve it.

Though you may not want to move your business, there are times when it is necessary. Most people buy or lease a smaller location until they are able to afford the one that they really want (or need). When this happens, you should be proud of yourself that you have grown your business so much that you need a larger space.

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