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The Top 5 Ways To Motivate Your Team

by Guest Author 27 August 2018 11:30

Behind every successful business is a group of motivated employees. You can use every other successful business technique in the book, but if your employees aren't motivated, your business just won't grow the way you want it to.

There's a bunch of different reasons your employees might feel unmotivated. They might feel undervalued, underappreciated, or even just bored. However, as an employer, the following tips could help get all of your staff motivated.

  1. Stay Positive
    You're leading by example. If you come into work angry at the world, your employees will do the same. Instead, lead with a positive attitude and your employees will follow.
  2. Trust Your Employees
    Micromanaging your employees is not trusting them. Constantly correcting your employees is not trusting them. If an employee is completing a task differently than how you would do it, trust them to do it their way. By doing this, you are demonstrating to your employees that you trust them and their decision-making abilities.
  3. Recognize All Accomplishments
    Many employers fail to regularly recognize the accomplishments of their employees. Recognizing the accomplishments of your employees motivates them to keep going to receive more recognition. You are showing your employees that you appreciate the work they are doing for your business.
  4. Don't Micromanage This also plays back into the trust aspect. You need to let your employees do their job. If you let them lead, they will feel like an important asset to your company, motivating them to work even harder.
  5. Offer Rewards For Feedback
    You want true, honest feedback from your employees. There are probably areas of your business that they believe could be improved, and it benefits everyone involved to know this. To get feedback from your employees, offer rewards in exchange for participating in a survey. An example of a good reward would be a few hours off or a small gift card to a local business.

These tips will help motivate your employees, causing them to work at a more efficient pace. Your business will have a healthier atmosphere, which is great for both employers and employees.

Four Ways To Take Care of Yourself As a Business Owner

by Guest Author 24 August 2018 13:38

Business owners need a break once in a while. Their business will be better for it. They will be better for it. Here are some ways to ensure that you are taking care of yourself – no matter how busy you are.

Make sure that you eat right. By eating well, you are giving your body the nutrients that it needs to stay healthy. You also need to give it the right fuel so that it can do what you want it to do.

Regular exercise is not only good for your health but it is great for stress relief. It is recommended that you walk for a half an hour most days of the week to keep your heart healthy. However, there is nothing better for stress than working up a good sweat.

It is important to get enough sleep. Unfortunately, sleep is often forgotten when there are deadlines and you have a lot on your plate. However, by missing sleep, you are going to burn out much quicker!

Most business owners are too busy to relax though it is necessary to take care of yourself. Most people have heard the saying about all working all of the time without playing and it is true. Your body and brain deserve a rest. Make sure that you take time every day (if you can) to just unwind. You will be a better person for it!

It is important that you take care of yourself so you can, not only have a successful business, but enjoy life too! Too many business owners don’t take time out of their busy day to enjoy life and, no matter how much money you make, it is not worth it!

Back-to-School Digital Marketing Ideas for your Small Business

by Guest Author 8 August 2018 07:01

For many small businesses, especially mom-and-pop retailers, back-to-school time often translates into lower sales and slower traffic, both online and at brick-and-mortar storefronts. But, that does not have to be the situation. In fact, there is a plethora of techniques for attracting parents, teachers, and students to your small business when back-to-school season hits. Below are a few of the best back-to-school digital marketing ideas for your small business.

Back-to-School Digital Marketing Ideas

Use Social Media to Attract a Student Audience - Every marketer knows that children have a strong influence on buying decisions. They want the newest clothing trends, the coolest backpack, and who can live without a groovy David Cassidy lunch box? That said, when it comes to social media, be creative. Use photos and videos to show off the latest and greatest, from apparel to tech devices.

Create a Back-to-School Connection - Some businesses, products, and services have no obvious correlation with back-to-school, but that doesn't mean that you can't manufacture one. For example, a med spa may offer a back-to-school special as a way for moms to celebrate some well deserved "me time" after months with the kids.

Show Your Support for Teachers - Don't forget that teachers are a large group that you can target, and back-to-school season is a great time to show your appreciation for all they do. You can offer teachers special pricing on a new automobile, a special deal on a gym membership, or maybe a free giveaway. Also, don't forget that teachers will be looking for deals on educational supply items.

Add Mobile to Your Marketing - If you have yet to start to focus on mobile marketing or optimizing your website, now is a great time. All consumer trends point to mobile. Even if a consumer plans to make their final transaction in-person, they are more than likely using their Smartphone or tablet to research businesses and products.

Today's article only scratched the surface and provides just a few of the best back-to-school digital marketing ideas for your small business. Ultimately, you are only limited by your imagination. Take time to think about your ideal customer and your target audience, and create a digital marketing campaign that speaks to their needs, goals, and values. Back-to-school time has now become an identifiable shopping season. There is no reason your small business can't grab a piece of the pie.

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