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Computer Errors Cost Money

by ShannonH 12 January 2012 09:33

You've heard the saying, "To err is human, but to really mess things up takes a computer." In other words, technology is a wonderful thing, except when it isn't. Error messages, down sites and computer glitches are all things that can stand between you and your customers if your only mode of advertising is online.

Think about it. If your website goes down for just one day, how much potential revenue is lost? How will you recoup that loss? Bojan Simic from Trac Research recently reported that when search engine Bing slowed down by just 2 seconds of response time, it lead to a 4.3 percent drop in revenue and usage.

Can your business afford that kind of loss?

With the Valley Yellow Pages, there are no such glitches. Your customers know just where to find you when they need you with just a flip of the page, whether your business name starts with A or Z or any letter in between.

Make sure your advertising includes a mix of online and traditional print, and you'll be in good hands. Don't trust your business to only the Internet. After all, things happen. Be prepared.


by ShannonH 12 January 2012 09:00

Mark Twain once observed that a lie can travel halfway around the world while the truth is putting on its shoes.

In today's ever-expanding world of cyberspace, false information runs rampant and unchecked.

In the midst of all this uncertainty, there's still a resource that provides a bedrock of unadulterated accuracy and dependability: the Valley Yellow Pages.

A survey released in 2011 underscores the value of using Yellow Pages. The survey found that consumers still consider their Yellow Pages directory as the "most trusted, most accurate source they choose first when searching for local business information." Respondents cited amenities such as the easy access they have to Yellow Pages.

Among the survey's findings:

·      84 percent of respondents said they used either print or Internet Yellow Pages to find a local business in the last year.

·      The study found that 74 percent of U.S. adults used a print Yellow Pages directory to find a local business in the past year.

Still trusted, still valuable—the Valley Yellow Pages.


by ShannonH 12 January 2012 08:46

We've talked a lot about the trustworthiness of the Valley Yellow Pages, but have we told you what makes us so trustworthy? In a nutshell, it's longevity. Before the Internet, before smartphones, before 411, there was the Yellow Pages directory.

The first yellow pages directory was created in 1886 by Reuben H. Donnelley. Earlier residential directories were printed in New Haven, Connecticut, on little white cards—just names were listed. With only 50 subscribers, no numbers were necessary because operators knew everyone in town.

Legend has it that the yellow pages became yellow when the printer ran out of white paper.

Today's Valley Yellow Pages began when three Pacific Bell employees started AGI Publications, Inc. in 1985. Two years later we began operations as Valley Yellow Pages.

Now we have 16 regional sales offices in Northern and Central California and reach over 15 million people. We are the largest independent yellow pages directory in California and the third largest in the United States.

We're also environmentally conscious. Every directory is 100-percent recyclable and uses paper from environmentally sustainable forests. We also print with soy- or vegetable-based inks and use non-toxic glue.

And we remain relevant. According to the Yellow Pages association, our advertisers can expect a return of 13-1 largely because when shoppers turn to us, they intend to spend. In research conducted by Knowledge Networks, 30 percent of adult consumers use the Yellow Pages in their search for goods and services.

When you choose the Valley Yellow Pages for your advertising needs, you're choosing the power of a trusted leader in print advertising. And we've got more than 120 years of history to prove it.

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