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2 Marketing Ideas That Increase Holiday Sales

by Guest Author 20 December 2017 15:12

The smell of pumpkin spice has filled the air, and people are lining up to indulge in their favorite goodies and holiday sales. Lead more local shoppers to your business as they enter this festive season with one goal in mind: finding the best deals.

Here are 2 killer marketing tactics that will boost your holiday sales:

Offer Loyal Customers Exclusive Discounts

Many businesses focus on acquiring new customers in Q4, which requires deeper cost and time investments. Your current customers already have a history with you, and they are much more likely to return if you can grab their attention. Plus, if you consistently deliver a positive experience, your customers will spread the word and help you grow your business.

If you have an email list that includes your current customers, leverage this tool to share coupons and limited holidays sales like countdown promotions. Countdown promotions foster excitement by offering special prices or giveaways on specific days throughout the holiday season.

Text campaigns are another great way to generate real-time excitement for your customers. Remind them about your latest sale by sending a casual text like this one:

"Looking for the perfect gift? Stop by today to save 25%. Show this text to redeem this offer."

If you do not have access to your customers' emails or phone numbers, create a flyer. Then stuff your customers' bags with an offer that entices them to return on a day that typically under performs (like a weekday).

Host an In-Store Scavenger Hunt

Creativity leaves a lasting impression with many consumers. Send shoppers on an adventure by giving them a list of items to find in your store. This tactic will keep shoppers engaged with you longer, which means you will increase your chances of turning them into loyal customers.

Once shoppers find the items, you can offer a discount or a free service. Additionally, you can lead shoppers to a treasure chest filled with multiple coupons.

The key with this tactic is to keep your list fairly short. Longer lists may aggravate shoppers, and you want them to explore your store before they lose interest.

Gift-giving season is here, and local shoppers are ready to spend more money. Your job as a business owner is to break through the clutter by offering exclusive events and opportunities. Reward your current customers with irresistible offers that build long-lasting relationships. Up the ante by providing shoppers with a unique reason to visit your store, and they may bring a friend or two. By implementing these two strategies, you will position your business for a strong holiday season.

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