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4 Tips to Creating a Spectacular Sign for your Business

by Guest Author 14 November 2018 11:06

A quality sign is paramount to attracting customers to your business. It tells the consumer who you are and what you can offer them. The sign is your company's first impression and you'll want to represent yourself in the best possible way. Luckily you have many options from creative images to distinctive fonts and colors that can make your business stand out among your competitors.

Fonts - Fonts are the style of your brand. Serif fonts such as Times New Roman or Bookman are classy and simple to read. Sans Serif fonts like Arial Black are striking, giving a sense of immediacy to your business. Make sure, however, that whichever font you choose not only stands out, but is easy to read. An illegible sign can confuse a consumer, ultimately leading them to take their business somewhere else.

Colors - Adding color to your sign is essential to drawing attention to your sign and ultimately, your business. Contrasting colors, like black and white or blue and yellow, are particularly appealing to the eye. Be sure to use white space to your advantage as it has multiple benefits, including creating a balanced and professional look. Ultimately, find a color scheme that matches the tone you want your business to convey.

Images - In addition to fonts and colors, images are a powerful tool used to identify your brand in the marketplace. Many people may forget the name of your business, but they likely won't forget a memorable logo. Always keep your audience in mind. For example, when advertising for a family restaurant, include pictures of families enjoying a wonderful dining experience. Choosing the right image can be challenging, but it can lead to a higher brand awareness and a strengthening of your core message.

Message - Maintain a short, clear message that spells out exactly what you want the consumer to know about you. What can you offer the customer that your competitors can't? Time is valuable. Depending on your sign's location, the customer many not have the time to focus on a lengthy message. State your brand's message succinctly, and it will firmly cement your business in the consumer's mind.

Once you've figured who you are and what exactly you have to offer, crafting a memorable sign is essential to successfully promoting your business. Finding a balance between appearance and message is key. With these tools, you'll create a sign that not only capture's customer interest, but leaves a lasting impression.

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