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Does Your Business Have a Branding Image?

by Guest Author 29 March 2018 13:08

It's a great accomplishment to start your own business, a dream come true. You don't have a boss, no set hours, vacation time when you want it, and you answer to just yourself. However, you may realize that operating your own business is not exactly what you thought it would be. Maybe you're not making the sales like you imagined you would. You feel confident in your product or service. So, why aren't the customers flooding your business? The problem may be your branding image.

What is a branding image?

Your business' brand is the sum of what customers think of your company --its personality, mission, values, culture. If you don't have much of an image established yet, then customers don't have much to go by. However, you have the opportunity to create the brand image you want.

Take a few minutes to jot down how you want your business to be identified. What are your goals and mission for the business? Do you have an image or personality in mind for your business? How do you want your business to be perceived? For example, do you want your company persona to be lighthearted and down-to-earth or do you want to promote your brand as upscale, affluent, classy? The choices are limitless.

How can I get my branding and design started?

Now that you realize the importance of a brand strategy, it's time to flesh one out. Many businesses start with a logo, which is a symbol to represent the business style, personality, and "feel" of your company. It's important to select the right logo and color scheme because once people begin to recognize your logo they'll connect it to your business. Once you choose the kind of image you want to project, you'll want to keep consistent across all platforms.

Another important element is to incorporate pictures and videos to which your customers and prospects will relate. This tells your story in pictures. Pictures and videos resonate with people's emotions. When you speak to people's emotions, then you are connecting with them on a whole new level.

Connect with us and start the journey of getting out the word about your business's brand.

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