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Small Business Tips: If You're Not Content Marketing, You Should Be!

by Guest Author 26 June 2019 13:46

Most businesses today have a website. While it was something of a novelty 25 years ago, now it's become a necessity. In many ways, the same is true of a business blog, video channel, or other content associated with your business. Because in today's fully digital and marketing-savvy world, you need every edge you can get. One of the easiest ways to do that is to give your audience something they can enjoy, no strings attached!

What Does A Content Marketing Channel Do For My Business?

A content marketing channel, in this case, simply refers to the kind of content you're making, and where it can be seen. If you have a blog attached to your website, or you have a YouTube page associated with your business, then those are your content channels. The idea behind content marketing is that you make content, and that content draws in an audience. Whether you run a twice-a-week blog about gardening tips to help back up your home improvement store, or your auto garage makes videos about how to perform regular maintenance on your car, the idea is that you have content people can read, watch, listen to, etc. free of charge. Not only that, but the content needs to be engaging, and to provide value to your audience.

This marketing channel has a two-fold effect on you, as a business. First, it gives you a way to interact with a larger audience, and to make them aware of you (even if it's only as the business who writes the blog/makes the videos/draws the comics that they like to check out every week). This builds your relationship with potential customers, and makes them far more likely to make purchases from you in the future. If your channel is directly connected to your website (as blogs and other types of content channels often are), then you get the added benefit that search engines will see your updates and activity, and associate it with your business website. This increases your standing in searches, and can make you a lot easier to find, thus giving you even more people to reach out to!

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