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Best Places to See Christmas Lights in Northern California

by Guest Author 13 December 2017 11:10

One fond, warm memory many people have is viewing Christmas lights during the Holiday season, whether you are visiting a new place or would like to start a tradition of your own. Northern California is home to multi-acre lights, fun home displays, world renowned display, and so much more. Here are some of the best places to see this holiday season.

Old Sacramento

History, shopping, and entertainment all in one spot! During anytime of the year you can view old trains, underground tunnels, and fun shops that you will not see just anywhere. However, during December the whole place is lit up. Every few days they also have the Theatre of Lights show. This is where they have all the buildings lit up in a Christmas theme. On top of that you and your children can buy a ticket to ride on the Polar Express. Tickets sell out quickly so plan ahead!

Global Winter Wonderland at the Cal Expo

Experience more than a light show here. You will get an international light show with food options from around the world. This 17 acre wonderland is filled with vibrant colors and plenty to see. In addition to the amazing lights and food, there are live performances for your viewing pleasure. If you choose only one light show to see this year, this would be the ultimate one. It’s so big you can see if from the highway.

Union Square in San Francisco

A walk around San Francisco is almost always entertaining and fun. During December, it is mesmerizing with twinkling lights, carolers, and other things to add to your memory. Once you view the lights there, you can always catch a cable car and view the lights around the city in a different way.

Fairmont Hotel in San Francisco

Tired of walking around in the cold? This light display is inside! Inside of the Fairmont Hotel is there world famous two-story gingerbread house. Yes, actual gingerbread! Besides viewing the culinary masterpiece, there is a train that has had its track extended this year for children to enjoy. If you are a tea drinker, you can also schedule a Christmas tea time.

Christmas Tree Lane in Alameda

This light display started in 1938 and each home has its own unique light display. Not only do they have lights but the Girl Scouts show up to sell treats and Santa is there. You can do a one stop Christmas experience without a mall line.

Zoolights in Oakland

Viewing the animals during the day is fun but how would you like to view them at night? You can view the lights and the animals that are normally out at night. You can walk around and take in the view or ride on the Outback Express train.

Whatever you choose to do for your Holiday fun, we want you to be able to find everything that you need. Visit myyp.com to find places to eat, hotels to stay at, and so much more.

Best Social Media Strategies for Small Business

by Guest Author 28 November 2017 11:34

Word of mouth only goes so far. It’s much easier to draw more happy people through your doors when you have a strong web presence. Social media is an easy and cost effective way of doing that.

Facebook

This platform is great for all small businesses. You can easily verify your business with Facebook, add pictures, and more. It’s very user friendly and the more your play around with it the easier it becomes.

Facebook currently has users from every age range, but lately has become more for people 25 and older. If they are your target audience, be sure to place more time and effort into this platform.

If you don’t have a lot of time to place posts, you can schedule them in advance. Also, don’t forget to comment back to those who have commented on the page. Engagement and likes are everything.

Twitter

This platform is currently home to younger audiences. Many people like how quickly conversations and tweets rotate through the newsfeed. Using certain hashtags (more commonly known to older audiences as pound signs), you can create a brand voice or even get noticed by trending topics.

There is a character limit to your tweets, but you can also schedule posts, just like on Facebook. The fun thing about the character limit is that it allows you to play with what you want to say and how. People are also more likely to read it because it’s much shorter than say, a Facebook post.

Some research has shown that videos and pictures are more focused on in newsfeeds. So if you have either of those, tweet it out.

Instagram

Instagram has blown up. This is a great place for you to place pictures of products, show what you and your team are up to, and so much more. Taking the time to put up quality pictures of your products will allow potential customers to see what they can get when they visit you, enticing them through your doors.

Not to mention this great marketing tool can be used in a simple way as well. Have customers snap pictures of them using or eating your product and tag you in it. You then gain credibility by having pictures that aren’t just posted by you and you didn’t have to do a thing.

LinkedIn

This platform is for more B2B companies. You can gain many great connections, share information with others who work in the same industry, and more. Since these people are a different type of audience, your posts can be longer. This is especially true when you are posting about a blog.

Google+/My Business

While many people are moving away from this platform, it is still something that you want to have set up. It allows you to be seen easier on Google and map searches. When somebody Google searches your company’s name, your information from Google will show your business’s information on the right hand side. This can include your address, pictures, and reviews.

There is nothing like taking up space on a Google search.

These are just some basic ideas you can use for increasing your web presence and helping customers find you.

Winter Visits in Northern California

by Guest Author 21 November 2017 11:25

California is synonymous with the sun and warm weather. However, there is more to California. There are places that have warm weather and places to enjoy a winter wonderland. Here are a few ideas for your winter festivities.

Yosemite

While some of the hiking trails do get closed off for the winter, you can enjoy so much of the park still. For instance, Half Dome looks amazing when it’s covered in snow. There are many places to stop to park and take pictures of the view or with loved ones.

The park is also home to the historic Ahwahnee Hotel. This place dates back to 1927 and is close to Yosemite Village. You can stay at the landmark hotel. They have great rooms, a bar, stone fireplaces, an amazing dining room, and so much more.

Yosemite Village has outdoor ice skating

Every year they create a flat sheet of ice for you and your family to enjoy. They also have a lovely fire pit with supplies to make s’mores and a warm hut to store your shoes. Nothing will be quite like ice skating in the beautiful Yosemite national park.

Lake Tahoe

This is a popular spot to vacation is perfect for anytime of the year. However, in winter you get the opportunity to enjoy nature and have a snowball fight at one of the many resorts in Lake Tahoe. Before you decide, you might want to think about which side of the lake you want to be on.

Skiing, tubing, and more

There are so many places to ski/snowboard in Northern California. One great place is Mount Shasta. They have 17 trails to go on during the day and 14 at night. That’s right; you can keep going through the night!

There is also Spicer Sno Park where you can take you little ones sledding. It’s definitely fun for all ages.

If you really want to go tubing, we suggest Soda Springs. They are set up for adults and children of all ages (as long as they can ride on their own tube). You can go for a day trip or plan a trip around it. Either way you will make a lot of happy memories.

Camp in the Napa Valley

Fall and winter are some of the best times to go camping in the Bothe-Napa Valley State Park. You can bring your own tent or reserve one their yurts (It’s basically a comfortable little house tent).

While there you can hike the trails, go horseback riding, or biking. All of these options allow you to enjoy nature and finally get a break from the fast-paced life in the city and enjoy relaxation far away from your worries and responsibilities.

Warm up with a wine tour

We all know that winter is cold in many places but you can warm up by a fire in one of the many amazing tasting rooms in Napa Valley. You can try something new with friends and family or give somebody you love a special date.

No matter which one of these you choose to do on your winter break (or weekend get-away); myyp.com is here to help you along the way. Find the right place to stay, where to eat, and so much more with us.

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