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Time To Consider a Larger Space For Your Business

by Guest Author 5 October 2017 11:15

As a shop owner, there are times when you need to consider that the location you are currently in is not good enough for you. Though you may not want to move your whole business, it might just be what you and your business needs.

You shouldn’t move just to move. However, there are times when you may need a larger space for your business.

  • More retail product. If you are thinking about expanding your business by selling more product, you may need more room to do so. Most retail businesses start out small and then gradually expand until they are selling everything that they want to.
  • Change of direction. You may also find your business growing in a different direction and you need a second store to cater to that crowd. If that happens, you may want to have two different stores or look for a space where they can be connected.
  • More employees. After you start to hire employees, you may need a bigger space, especially if some of them need to have their own office space. You might also want to think about having a break room for your employees to take time to relax. This will lead to much happier employees if they can get comfortable and unwind during breaks.
  • Better location. After you have been in business for a while, you might finally be able to afford the shop that you have always wanted! Treat this as a dream come true because you deserve it.

Though you may not want to move your business, there are times when it is necessary. Most people buy or lease a smaller location until they are able to afford the one that they really want (or need). When this happens, you should be proud of yourself that you have grown your business so much that you need a larger space.

Tips For Choosing the Right Location For your Retail Business

by Guest Author 4 October 2017 09:07

Starting a business can be downright scary. When you think about all of the money that it costs to get a retail business started, it is no wonder why many people stop in the planning stage. However, with some careful planning, you can easily have a retail business that everyone loves to visit.

Location is very important. It can be the difference between a successful business and one that is mostly empty.

Here are some tips for choosing the right location for your retail business.

  • Well populated. Because your business needs customers, it is very helpful to be in an area that is already busy and active. If there is a lot of foot traffic, you are more likely to have plenty of people who will be interested in stopping in your store. If your store is in a quiet area, people are going to have to go out of their way to stop in, which means less people will come in on a regular basis.
  • Good parking. Good parking is a must for retail businesses. People need to be able to park right at your business, get what they need, and carry it right out to their car. If they have to walk a block or two, they may not be able to buy everything that they want.
  • Close to home. Since you are going to be at your business most days, you are going to want it to be convenient for you to get to. Some people are lucky enough that they can build a shop on their property or they live close to some shops. However, if you live in a more rural area, you may need to drive a little farther. If so, at least make sure that you are willing to do the drive.

Location is very important when it comes to a retail store. It helps to find a space in an already busy place so that you know that plenty of people pass on by. Parking is also a must or your customers won’t be able to buy as much. However, one of the biggest things to consider is how close it is to your home. Are you going to want to make the drive every day? Once you find the right place, it is only a matter of time before your first sale happens.

Three Ideas for Promoting Your Business with Coupons

by Guest Author 28 September 2017 08:53

Coupons are a great way to promote your business. They raise your visibility, and bring new customers in the door by making it easier for them to try out your goods and services. When you use them successfully, you can even turn those first time buyers into loyal fans so you increase your customer base for the long term. To make your coupon campaign successful, keep these suggestions in mind.

Target the right customers. Understand who your best customers are so you know who you want to reach. If you're like most businesses, you want to market your services based on their value rather than always having to rely on competing through discounts. Look for customers who want the benefits you offer, and write your coupon with them in mind.

Calculate the costs. Make sure you can afford what you are giving away. Calculate the profit margin, including your overhead. Use expiration dates or other limits to avoid losses that would have a negative impact on your business.

Test your coupons. Collect the data you need to make your business more successful. Use at least 2 versions of your coupon with a similar audience so you can see which one attracts more people and which one is more profitable. Use that information for developing future tests so you are always learning and improving.

To help consumers save money, Valley Yellow Pages has coupons and text message offers available through its print, mobile, and online products. Our directories help more than 15,300,000 people looking to find reliable, local business information.

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