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Valley Yellow Pages Coupons

by ShannonH 26 January 2012 06:45

Everyone is looking to save money. In the era of Groupon and "Extreme Couponing," how can you compete?

By including a coupon listing with your Valley Yellow Pages advertisement!

Your stand alone advertisement is enough to make customers curious—and get that all-important first call, but by offering a one-time coupon or a series of coupons in addition to your ad, you'll be sweetening the deal.

If your business is an auto parts store, for instance, consider either a percentage off total purchase price or a free item. If you're a mechanic, entice customers with a free oil change or other diagnostic test. If you're running a restaurant, how about a free appetizer? Or, for added effect, try a series of coupons in the coupon section of the Valley Yellow Pages—here you can offer several different options to draw consumers searching for different things.

Catch their attention with the ad, lure them in with a coupon, impress them with your service and you'll have a customer for life!

Computer Errors Cost Money

by ShannonH 12 January 2012 09:33

You've heard the saying, "To err is human, but to really mess things up takes a computer." In other words, technology is a wonderful thing, except when it isn't. Error messages, down sites and computer glitches are all things that can stand between you and your customers if your only mode of advertising is online.

Think about it. If your website goes down for just one day, how much potential revenue is lost? How will you recoup that loss? Bojan Simic from Trac Research recently reported that when search engine Bing slowed down by just 2 seconds of response time, it lead to a 4.3 percent drop in revenue and usage.

Can your business afford that kind of loss?

With the Valley Yellow Pages, there are no such glitches. Your customers know just where to find you when they need you with just a flip of the page, whether your business name starts with A or Z or any letter in between.

Make sure your advertising includes a mix of online and traditional print, and you'll be in good hands. Don't trust your business to only the Internet. After all, things happen. Be prepared.

Trustworthiness

by ShannonH 12 January 2012 09:00

Mark Twain once observed that a lie can travel halfway around the world while the truth is putting on its shoes.

In today's ever-expanding world of cyberspace, false information runs rampant and unchecked.

In the midst of all this uncertainty, there's still a resource that provides a bedrock of unadulterated accuracy and dependability: the Valley Yellow Pages.

A survey released in 2011 underscores the value of using Yellow Pages. The survey found that consumers still consider their Yellow Pages directory as the "most trusted, most accurate source they choose first when searching for local business information." Respondents cited amenities such as the easy access they have to Yellow Pages.

Among the survey's findings:

·      84 percent of respondents said they used either print or Internet Yellow Pages to find a local business in the last year.

·      The study found that 74 percent of U.S. adults used a print Yellow Pages directory to find a local business in the past year.

Still trusted, still valuable—the Valley Yellow Pages.

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