11 January 2012 13:36
Does your small business have an online presence yet? If not, it should. A recent article from entrepreneur.com points up the benefits of building your online persona. Unlike print or broadcast, online you'll be able to instantaneously understand where your presence is most effective. Several tools exist to help small businesses make sense of who's clicking what and where, and with $24.5 billion being spent on Internet marketing, that's important.
With a limited advertising budget, it makes sense to go where the consumers are.
But don't put all your eggs in one basket either. According to the same article, 96 percent of households in America still own at least one copy of a Yellow Pages directory. That's as close to a 100-percent saturation point as you're likely to get. Meaning if you're a locally owned small business, reducing your presence in the Valley Yellow Pages in favor of a digital means of marketing could be a big mistake. "If you're a plumber, electrician, locksmith or other emergency repair technician, you can't afford not to be there," writes the author.
Localized industries, those who count on local consumers to drive business, need a presence in the Valley Yellow Pages—not just search engine marketing. Ideally speaking, your advertising budget should allow for a mix of print, digital and directory advertising to reach your target audience.
11 January 2012 10:13
If your small business focuses on helping consumers plan events—if you're a caterer or florist, for instance, or run a party supply rental company, you know that your relationships with other companies involved in other aspects of event planning are important. Often, your clients will turn to you for referrals—a florist might work closely with a caterer or an event company with an entertainment provider and so on.
But that philosophy isn't limited to event planning. All local businesses are relationship-driven to some extent. Local dry cleaners work with local tailors. Local auto mechanics might work with local auto parts dealers.
An Internet search engine doesn't know that.
When consumers search for businesses online, the companies that float to the top are likely large retail providers such as chains or franchises. Sometimes, those businesses can be miles away.
That's not exactly the personal touch many people are looking for. With the Valley Yellow Pages, consumers looking for multiple providers can narrow their searches down to businesses in the same county, city, town or neighborhood, with minimal effort.
You've worked hard to build relationships. That's part of the intrinsic value of being a small business. Let your consumers find you in the way that best capitalizes on that value—the Valley Yellow Pages.
14 December 2011 12:23
According to Brafton.com, 74 percent of consumers looking for information related to local businesses online utilize a search engine such as Google. While this is good news for SEO keyword writers and search engine companies in general, it's not such good news for small businesses looking to draw in local customers.
Why? Search engines don't really do local searches very well. By design, they're better at capturing keywords related to your business as a whole, not your business as a local entity. For instance, a so-called local search for auto mechanics might bring up shops from a 40-mile radius or greater. That's not very local, is it?
The same article notes that by 2015, revenue generated by local search will soar to $8.2 billion. How can you position your business to attract some of that revenue? By utilizing the Valley Yellow Pages in conjunction with MyYP.com, you'll target your marketing to the customers you want — local people, looking for local services.
Sure, you could spend your hard-earned advertising dollars marketing on Google, but you'll be casting your net far wider than you need to, missing critical opportunities to connect with your true audience. No one does local search better than Valley Yellow Pages. Whether in print or online, if value rather than volume is what you're after, we deliver.
On every doorstep and on every smartphone, we're there to help your business succeed.