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Enhance Customer Service With These 3 Tips

by Guest Author 21 March 2018 09:04

When it comes to operating your small business, there's nothing more important than great customer service. According to research, 78% of people who experienced poor customer service ended up changing their minds about the purchase. That's an astounding number of people and is indicative of just how important customer service is. Nowadays with all of the technology, some businesses may focus their customer service efforts around that. While technology certainly plays a part, it's important to remember personal interactions are relevant to your success as well. Here are 3 tips on boosting customer service for your small business.

Minimize the response time

When customers contact your company, it's usually because there is problem or question. If it's a problem they have with the service or product, then they want to get to a resolution right away. At the very least, they want to be heard. If they attempt to contact you via telephone, email, or the website, they expect a prompt reply. Make sure they get one.

Phone communications

Telephone calls are an important part of customer service. In fact, customers will usually want to speak to a person when something is pressing. Although you cannot be there to answer the phone all the time, you can have a live operator who will or, if you must use voicemail, make sure you have a system in place to respond to the call soon. Also, most customers don't like long automated voice systems that ask you to press various numbers for different types of services. If you need to use that type, ensure the message is brief.

Make sure everyone's on the same page

It's important for everyone who communicates with the customers to be on the same page. Customers should not hear conflicting information about your product, service, promotions, and offers. This can be a source of frustration for customers and gives the appearance of a business that is in chaos.

Succeeding in customer service means success for you as a business owner. It's easy to overlook the little details but these are just as important to your customers.

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