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Smartphone Usage Not Widespread

by ShannonH 14 December 2011 13:54

Think everyone owns a smartphone? Think again. According to recent research from the Pew Research Center, only 35 percent of Americans own smartphones. Of those who do, only 25 percent use them for online browsing. That means that nearly 70 percent of Americans don't have access to Internet search engines when they're on the go.

What does that mean for the small business owner? If you're counting on the Internet as a catch-all for your marketing and advertising, that might not be such a smart move. Sure, you'll reach those 35 percent—at least some of the time anyway. But that's only after you've paid good money for SEO keyword optimization or a sponsored position. If not, you're just as likely to sink to the bottom of thousands of options, or risk missing the 65 percent of consumers who don't use search engines from their cell phones. Hardly worth gambling on, is it?

Why not instead turn to tried and true advertising to reach your target audience, like the Valley Yellow Pages? The Valley Yellow Pages is a trusted name in small business advertising—a leader in print media for decades. In fact, of those who do use the Internet to research purchasing decisions, nearly two-thirds will turn to the Yellow Pages as well—so it's a win-win for Yellow Pages advertisers.

When it comes to providing target marketing that gets results, no one beats the Valley Yellow Pages. From small business to large business and everywhere in between, we deliver. On every door step, in every home, choose the Valley Yellow Pages for your print advertising needs.

Comments (1) -

carpet cleaning utah
carpet cleaning utah United States
9/6/2012 9:37:55 AM #

wow, that is interesting, i thought everyone had a smart seems that i must be wrong.

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