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Smartphone Usage Not Widespread

by ShannonH 14 December 2011 11:54

Think everyone owns a smartphone? Think again. According to recent research from the Pew Research Center, only 35 percent of Americans own smartphones. Of those who do, only 25 percent use them for online browsing. That means that nearly 70 percent of Americans don't have access to Internet search engines when they're on the go.

What does that mean for the small business owner? If you're counting on the Internet as a catch-all for your marketing and advertising, that might not be such a smart move. Sure, you'll reach those 35 percent—at least some of the time anyway. But that's only after you've paid good money for SEO keyword optimization or a sponsored position. If not, you're just as likely to sink to the bottom of thousands of options, or risk missing the 65 percent of consumers who don't use search engines from their cell phones. Hardly worth gambling on, is it?

Why not instead turn to tried and true advertising to reach your target audience, like the Valley Yellow Pages? The Valley Yellow Pages is a trusted name in small business advertising—a leader in print media for decades. In fact, of those who do use the Internet to research purchasing decisions, nearly two-thirds will turn to the Yellow Pages as well—so it's a win-win for Yellow Pages advertisers.

When it comes to providing target marketing that gets results, no one beats the Valley Yellow Pages. From small business to large business and everywhere in between, we deliver. On every door step, in every home, choose the Valley Yellow Pages for your print advertising needs.


by ShannonH 14 December 2011 11:49

Life's messy, and sometimes things just don't go as planned. In an emergency, who has time to sift through hundreds or thousands of listings to find a local service provider such as a plumber, electrician or a veterinarian who handles emergencies on weekends?

Every day, thousands of people turn to the source that's trusted, tried and true—the Valley Yellow Pages. With the Valley Yellow Pages, consumers can find what they're looking for quickly and easily with just a turn of the page. One search tells them who's up the street and who's available outside normal business hours.

If you're a small business owner, potential clients need to know where to find you when the going gets tough. While Internet search engines are fast, sometimes they're just not fast enough.

So, when little Johnny throws your favorite watch down the toilet, the circuit breaker blows up or Fido gets sick, the Valley Yellow Pages makes life easier. We can't keep emergencies from happening, but we can help you find help when you need it most.


by Admin 14 December 2011 11:36

What's the first thing you think of when you think of the Valley Yellow Pages? Our affordable advertising? Our broad audience? Our small business marketing solutions? All of those are great answers, but have you ever stopped to consider our impact on your community—on our community?

As the largest independent directory publisher in Northern California and the third largest independent publisher in the nation, chances are someone you know is employed by us. We employ more than 650 people throughout Northern and Central California and utilize the services of other auxiliary service providers such as graphic design companies and printing companies, each employing additional staff. In these difficult economic times, jobs are important, and we're proud to support such a vast network of workers.

But we're also your neighbors—your soccer coaches, community volunteers and friends. We have a vested interest in the betterment of our community, just like you do. That's why we're proud sponsors and contributors to organizations such as the American Cancer Society, Big Brothers Big Sisters, Boys & Girls Clubs, Crime Stoppers, Juvenile Diabetes Foundation, Make-A-Wish Foundation, Susan G. Komen Breast Cancer Foundation, ALS Association, Valley Public Television, American Red Cross, California Highway Patrol and many more.

Choosing the Valley Yellow Pages for your advertising needs is a choice you can feel good about. You care about your city—we do, too.

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