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Three Small Business Tips for Using Social Media

by Guest Author 27 February 2019 07:27

In the small business marketplace, social media is a vital tool because it has the ability to reach many people, and quickly. As a small business you want to communicate your brand's message to as many people as possible. The key is to stand out amid the rest. But how can you get the most out of social media as a small business?

  1. Schedule it Out

    To stay on top of how you use social media as a marketing tool you should schedule out when and how you use it. For example, dedicate a day when you will focus on releasing visual posts, such as pictures, live streams, etc. Also be sure to schedule out specific times of the day when you will release your posts. By scheduling out when and how you use the different social media platforms you not only allow yourself a routine that will become second nature, but you will also remain relevant as a result of the consistency.

  2. Interact with Customers

    As a small business you want to build a strong network and online presence and a great way to do this, apart from remaining consistent with your online marketing output, is to interact with your customers, both current and potential. By responding to comments in a professional and genuine way you not only are building trust, but are also showing that you care about the customer's voice. If your clients see that you care and that you are going that extra step to ensure that their experience is a positive one then they are much more likely to return, and that is critical to success.

  3. Use a Creative Lens

    You want to create engaging content to keep your customer's attention. If you are using video, make sure to keep them short. If Facebook or Twitter updates are what you prefer then make sure to communicate the most important information; shorter is always better. Get creative with how you tell your brand's story. By using a creative lens with your social media output you will stand out against your competitors and also avoid becoming repetitive with what you post. It will always be something new, which leads to better customer engagement. What whatever you do on social media, take it slow at first. Quality is much more appreciated than quantity. As you continue to grow, so will your output.

Best Practices for Small Business Owners

by Guest Author 14 February 2019 08:50

The ability to succeed in the current environment as a small business operator depends on your availability and a renewed urge each day to see your enterprise thrive. Most small business operators spend much of their time evaluating various factors affecting their operations, as they seek to find solutions for underlying challenges.

Making the right decisions as a small business owner will impact your current and future operations significantly, which is why you need to adopt best practices. Here are some of the best practices that small business owners can consider implementing, to achieve success.

Prepare for Tax Filing in Advance

Some small business operators may find themselves in the last minute rush, trying to file their tax returns before the due date. Filing your taxes late will not only attract heavy fines, but it will also affect the reputation of your small business. Having an understanding of your tax filing deadlines is critical because it will help you to start preparing your company financial records in advance.

Preparing for tax filing in good time will give you peace of mind as a result of beating the deadline, and it will save you the stressful experience of the last minute tax filing rush.

Beware of Price Wars

Regardless of the industry in which you are operating in, some of your competitors will choose to offer cheaper products or services. Competing on price can drive you out of business if you cannot break even, or meet the operating expenses of your small enterprise.

Differentiating your business and competing on your service level is a better approach for small business operators who want to stand out from the competition, and those are some of the techniques you should consider adopting.

Maintain Accurate Financial Records

The financial health of any small business will determine its success in a particular industry, and for that reason, you need to have insight into the status of your company finances at all times. If you do not have an understanding of the financial situation of your firm, you will not know the requirements of your small firm and the changes you need to make, which can attract savings.

How to Grow Your Business When You Don't Have Much Time

by Guest Author 12 February 2019 11:19

Keeping a small business going takes your time and energy, leaving you feeling like you will never get ahead. You want to make your business grow, but who has the time to do extra tasks? You do! When you have as little as 20 minutes to spare, you can work on building up your business with these power-packed tips.

Educate Yourself During Your Break Time

Getting an education doesn't always mean enrolling in a college class. Use the technology and information that is at your fingertips. Find a podcast about marketing strategies, read a small business magazine, or page through an inspiring book from the business section of the library. If you dream about something new for your business, no matter how far-fetched the idea might sound, then the least you can do is learn all about it while you eat lunch.

Enroll in an Online Class

Will a certification in a specific area help you succeed in the future? Get certified through an online class. Most of these types of classes are flexible, allowing you to work at it whenever you get the chance. This is an investment in yourself, and it will pay off in the long run.

Network Through Social Media

Not all social media is a time-waster. On the contrary, when it comes to your business, you might not even use social media very often! Take a few minutes to update your company's Facebook page, make some new connections on LinkedIn, or reach out to another company you admire.

Think About Networking Opportunities in Your Area

Do a little research to find networking events you can add to your schedule. Meeting new people who can help your business in various ways is well worth your time.

Look for Money People Owe You

Do you have a few minutes to find some overdue invoices? Send out polite notices to your customers, asking for their prompt payment.

The next time you find yourself with a few minutes to spare, ask yourself what small thing you can be doing to move your business forward.

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