Advertiser Login
Buy Local

Category, Business Name, Address, or Phone

'City,State' or ZIP Code (Fresno,CA or 93727)

Three Effective Marketing Strategies for Small Businesses

by Guest Author 13 December 2018 06:48

Operators of small businesses promote their brand for various reasons, including creating awareness, capturing targets, and turning leads into customers. Insight into how you can market your brand effectively will result in profitability and the expansion of your customer base, even as you seek to stand out from the competition.

Here are some of the effective marketing strategies that you can consider adopting as a small business owner.

Ensure Your Website is Fully Functional

Small business owners in various industries are quick to join local business networking groups, but they include details of their non functional websites in the list of the membership directory of that specific group. As you join networking groups in your local area, ensure that your site is fully functional by checking whether various links are leading users to the correct pages.

Adjusting any typo errors when publishing your brand in a local business membership directory is advisable as well. Registering the website domain yourself rather than leaving the task to a web developer can also help you ascertain that your site is fully functional after its publication in an association's directory.

Ask for Referrals

One of the best ways to gain referrals for your business is through customers, and most small entrepreneurs are excelling in this area. Beyond getting referrals through your customers, you need to consider the professionals in other sectors who can market your brand. For instance, a graphic designer can talk to ad agencies and website designers to get referrals.

Linking up with other professionals and helping them understand your brand to promote it is one of the effective ways of marketing your business.

Promote What Your Customers Appreciate

Introducing your products or services in the market as a small business owner is not enough. You need to establish what your customers want to close a deal, and that is why your marketing strategy should focus on providing solutions to problems. Once customers realize the benefits of your products and services, they are willing to buy, and that makes offering solutions for customer problems a practical marketing strategy for your brand.

You Always Need Business Cards in The Most Unexpected Places

by Guest Author 21 November 2018 10:56

When you get your open your box of brand new business cards, the first thing you did was put them in places you knew you were going to need them. You have a tray of them on your desk, for instance, so that anyone you have a meeting with can just take a card. You probably loaded up a business card holder, and you have it as a part of your work clothes so that whenever you're on the job you always have cards close to hand. You probably keep a few of them in your briefcase, too, just in case you need them at a critical moment during a negotiation.

But what happens when you aren't expecting a business opportunity, and it shows up anyway? Well, that's why you should keep a few holdout cards on you for all occasions... just in case.

No One Ever Lost Money Living By The Boy Scout Motto

Picture this; you're out at dinner with a colleague, and the two of you are talking about a project you're working on. Maybe it's an upcoming issue of a magazine, maybe it's a blog series meant to promote a new product, or maybe it's managing a video. Whatever it is, someone nearby overhears your discussion, and approaches you. They're curious about what you're doing, and they seem interested in hearing about the products or services you offer. The problem is that you're in your casual clothes, and you left all your office stuff at home... if only you had a business card to hook this unexpected opportunity.

Always be prepared, because this happens a lot more often than anyone expects it to.

The glory of business cards is that they're small, portable, and you can bring them with you pretty much anywhere you go. So why would you leave them at home, when you might find yourself standing face-to-face with a potential client, or even a prospective collaborator in your field? There is no reason, and no excuse for it.

So today, take a stack of business cards, and make sure you keep them in a couple of places you're guaranteed to always have with you. For example:

  • Your Gym Bag: You may not have your business card holder in your sweat pants, but you should have some cards in that small, inside pocket.
  • Your Wallet: Because even if you left all your other work accouterments at home, chances are good you've got your wallet with you. Keep some cards in one of those unused slots for emergencies.
  • Your Smartphone Case: Much like your wallet, chances are good this is never very far from your person. If you've got a case with slots in it, or just some spare room, a couple of cards won't hurt.
  • Your Car: Whether you're giving someone a ride, or you just find yourself getting chatty at the drive-thru window, it's always a good idea to have a card when you're behind the wheel.

Anytime, Anywhere

No matter where you are, if you're talking to people, there's a chance you'll wish you had one of your cards with you. Whether you're out at dinner, going to a friend's house party, taking a hike, or just going to the store for some much-needed groceries, you never know who you're going to meet, or what conversations you're going to have. That's why it's always a good idea to have a handy, ready-made item specifically meant to allow people to get in touch with you once you've said your goodbyes and parted ways.

You will never regret having a couple of your cards on-hand, even if there seems to be no reason you would ever need them... because you just might

4 Tips to Creating a Spectacular Sign for your Business

by Guest Author 14 November 2018 09:06

A quality sign is paramount to attracting customers to your business. It tells the consumer who you are and what you can offer them. The sign is your company's first impression and you'll want to represent yourself in the best possible way. Luckily you have many options from creative images to distinctive fonts and colors that can make your business stand out among your competitors.

Fonts - Fonts are the style of your brand. Serif fonts such as Times New Roman or Bookman are classy and simple to read. Sans Serif fonts like Arial Black are striking, giving a sense of immediacy to your business. Make sure, however, that whichever font you choose not only stands out, but is easy to read. An illegible sign can confuse a consumer, ultimately leading them to take their business somewhere else.

Colors - Adding color to your sign is essential to drawing attention to your sign and ultimately, your business. Contrasting colors, like black and white or blue and yellow, are particularly appealing to the eye. Be sure to use white space to your advantage as it has multiple benefits, including creating a balanced and professional look. Ultimately, find a color scheme that matches the tone you want your business to convey.

Images - In addition to fonts and colors, images are a powerful tool used to identify your brand in the marketplace. Many people may forget the name of your business, but they likely won't forget a memorable logo. Always keep your audience in mind. For example, when advertising for a family restaurant, include pictures of families enjoying a wonderful dining experience. Choosing the right image can be challenging, but it can lead to a higher brand awareness and a strengthening of your core message.

Message - Maintain a short, clear message that spells out exactly what you want the consumer to know about you. What can you offer the customer that your competitors can't? Time is valuable. Depending on your sign's location, the customer many not have the time to focus on a lengthy message. State your brand's message succinctly, and it will firmly cement your business in the consumer's mind.

Once you've figured who you are and what exactly you have to offer, crafting a memorable sign is essential to successfully promoting your business. Finding a balance between appearance and message is key. With these tools, you'll create a sign that not only capture's customer interest, but leaves a lasting impression.

Join The Conversation

Follow us on the sites below and discover what's new at Valley Yellow Pages.  Become part of our industry;  we are interested in hearing from you.

myyp on facebook myyp on twitter myyp on youtube myyp on linkedin

Mobile Apps for

myyp android appmyyp blackberry appmyyp iphone appmyyp ipad appmyyp mobile website

Download one of our mobile apps today to find anything and everything local while on the go.